Latest Stories

• IAS Finds Majority of Media Experts Are Concerned About Digital Audio Ad Fraud

  3 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today (July 19th, 2022) released its 2022 Amplifying Media Quality in Digital Audio Report.  In partnership with YouGov, a global public opinion and data company, IAS surveyed digital media experts  — [...]

• Adomik Presented H1 2022 Results in the French Programmatic Market at Programmatic Barometer Event

  3 years ago News

  

  Alliance Digitale (IAB France) hosted its fourth edition of its Programmatic Barometer in-person event presented by Philippe Framezelle, managing director of Adverline, Arthur Millet, general director of Alliance Digitale, and Jean-François Bernard, CPO of Adomik. This French market study, initiated in [...]

• StackAdapt Enables In-Game Inventory Through Global Leader Anzu

  3 years ago News

  

  North American-based DSP StackAdapt has partnered with Anzu.io, the world’s most advanced in-game advertising platform, to leverage its in-game advertising inventory. The move means advertisers in North America and EMEA using StackAdapt’s DSP can now reach gamers programmatically across mobile, [...]

• Tug Continues Growth with Appointment of New Head of Biddable Media UK

  3 years ago News

  

  Digital performance marketing agency, Tug, has announced the appointment of Daniel Capon as head of biddable media in the UK. Capon, who joins from media communications agency, Starcom, will oversee Tug’s paid media team in London to deliver data-led, highly [...]

• Broadsign Extends Programmatic Ecosystem with Broadsign Reach Header Bidder

  3 years ago News

  

  Broadsign, the leading out-of-home (OOH) advertising platform, today (July 19th, 2022) released Broadsign Reach Header Bidder, a solution for Broadsign Reach users that enables media owners to consolidate and manage programmatic bids from multiple third-party supply-side-platforms (SSPs). Rather than the [...]

• DOOH: advertising's big opportunity?

  3 years ago News

  

  Not for the first time, digital out-of-home (DOOH) is on the rise. Investment in the medium was rising steadily until 2020, when the Covid-19 pandemic and all its associated lockdowns sharply curbed investment. As people deserted city centres, so too [...]

• VlogBox Teams up with Twin Sisters to Expand CTV Music & Audio Tales Library

  3 years ago News

  

  VlogBox has partnered with Twin Sisters Digital Media to help distribute their content across top CTV platforms - Roku, Amazon Fire TV, Android TV. Two CTV channels have been developed by VlogBox so far: Twin Sisters Music (a music library) [...]

• CMA Reassess Meta-Giphy Decision; Apple Sued Over Apple Pay

  3 years ago News

  

  In today's ExchangeWire news digest: the CMA review their decision to block Meta's acquisition of Giphy; Apple face a lawsuit accusing them of abusing their dominance in the digital payments market; and more advertisers bring agency work in-house.   CMA to reconsider [...]

• AdPlayer.Pro Out-Stream Video Ads Company Reports Q2 2022 Results

  3 years ago News

  

  AdPlayer.Pro, an international provider of out-stream video advertising tech solutions has released its Q2 2022 results, reporting the further increase in ad serving volumes, new supply partner acquisitions, and the out-stream ad format portfolio upgrade. According to the official announcement, the [...]

• AdPlayer.Pro Presente Resultados del Segundo Trimestre de 2022

  3 years ago News

  

  AdPlayer.Pro, el proveedor internacional de soluciones de tecnología de publicidad en vídeo out-stream ha publicado los resultados del segundo trimestre de 2022 de la compañía, informando el aumento adicional de los volúmenes de impresiones de anuncios servidos, las nuevas adquisiciones [...]