Latest Stories

• The MadTech Sketch: Uber’s DOOH opportunity

  3 years ago News

  

  In this new series from ExchangeWire, Ciarán O’Kane explores a pressing industry issue and sketches out a potential solution. This week, he takes a look at the opportunity for Uber’s DOOH offering, and what their ad tech stack could look [...]

• Twitter Sues Musk for Abandoning Takeover; Netflix Strides Towards Ads

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Twitter launches legal action against Elon Musk after the billionaire rescinds his buyout offer; Netflix forges a new [...]

• AKA's Emily Hart on Longer TV Ad Breaks, Amazon Influencers, and a $5tn Metaverse Economy

  3 years ago Podcast

  

  On this week's episode of the MadTech Podcast, Emily Hart, digital director at AKA UK, joins ExchangeWire's Lindsay Rowntree and Ciarán O'Kane to discuss Ofcom mulling longer TV ad breaks, Amazon's investment in influencers to breach livestream shopping, and McKinsey [...]

• Tug Opens in Singapore with Former Head of Reprise Karen Soo Leading its South-East Asia Operations

  3 years ago News

  

  Global digital marketing agency Tug has opened its fifth international office in Singapore, appointing former head of IPG Mediabrand’s performance marketing agency Reprise, Karen Soo, to lead its South-East Asia operations. Tug, which has offices in Sydney, London, Toronto, and Berlin, [...]

• The GoodNet & actionable Partner to Help Marketers Reach & Engage Ethical Consumers

  3 years ago News

  

  Sustainability ad network, The GoodNet, and technology company, actionable, announced an exclusive partnership that will help brands and non-profits activate interactive ad formats for ethical consumers in the moments they are most likely to take action.  This partnership will bring together [...]

• Talon Outdoor Partner with The Trade Desk & Omnicom Media Group UK

  3 years ago News

  

  Today (July 14th, 2022), global advertising technology leader The Trade Desk and Omnicom Media Group UK (“OMG UK”) announce a new partnership with leading independent Out-of-Home (OOH) media agency, Talon Outdoor. This will provide OMG UK’s clients with the ability [...]

• Adverty Launches Industry-first Streaming Video Technology for In-Play™ Ads

  3 years ago News

  

  Adverty AB today (July 14th, 2022) unveils a global partnership with Swedish technology company SeenThis; the partnership enables streamed video advertising to be delivered into live-gaming environments for the first time. The groundbreaking collaboration will allow advertisers to stream video [...]

• Contextual Advertising Expert Seedtag Opens US Headquarters in New York

  3 years ago News

  

  Seedtag, the leader in contextual advertising in EMEA and LATAM, has today announced the opening of its US headquarters in New York. By opening its headquarters in the United States, Seedtag continues in its mission to become the global contextual [...]

• Total Media & Picnic Launch BritBox’s ‘Why Didn’t They Ask Evans?’ with New Clips Format

  3 years ago News

  

  Streaming service BritBox has worked with Total Media and Picnic to drive subscriptions via an entirely new mobile ad format called Clips. Inspired by the rise in popularity of mobile video content, the new format was used for the launch [...]

• Netflix Partners with Microsoft to Develop Ad-Supported Subscription; Spotify Acquires Heardle

  3 years ago News

  

  In today's ExchangeWire news digest: Netflix chooses Microsoft to co-develop its ad-supported tier; Spotify buys music trivia game Heardle; and Google retaliates to legal action from Match by launching a counter complaint.   Netflix partners with Microsoft for ad-supported tier Netflix has partnered [...]