Latest Stories

• Total Media & Picnic Launch BritBox’s ‘Why Didn’t They Ask Evans?’ with New Clips Format

  3 years ago News

  

  Streaming service BritBox has worked with Total Media and Picnic to drive subscriptions via an entirely new mobile ad format called Clips. Inspired by the rise in popularity of mobile video content, the new format was used for the launch [...]

• Netflix Partners with Microsoft to Develop Ad-Supported Subscription; Spotify Acquires Heardle

  3 years ago News

  

  In today's ExchangeWire news digest: Netflix chooses Microsoft to co-develop its ad-supported tier; Spotify buys music trivia game Heardle; and Google retaliates to legal action from Match by launching a counter complaint.   Netflix partners with Microsoft for ad-supported tier Netflix has partnered [...]

• Buyers Willing to Pay More for Premium High Quality & Trusted Inventory IAB Europe Survey Finds

  3 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today (July 14th, 2022) released results of a new survey, which surveyed buyers to identify their digital advertising quality concerns and understand their attitudes towards industry [...]

• Twitter Sues Musk over “Elaborate Joke” Takeover; Google Slows Hiring Amid “Uncertain” Outlook 

  3 years ago News

  

  In today's ExchangeWire news digest: Twitter sues Elon Musk after the billionaire scraps his offer to buyout the company; Google slows down hiring as the possibility of a recession grows; and the European Commission is urged to investigate its former [...]

• Hawk Strikes Global Partnership with Azerion’s Proprietary SSP

  3 years ago News

  

  Hawk Platform, the fully multi-channel demand-side platform (DSP), announced a global partnership with Azerion’s proprietary SSP, Improve Digital. The collaboration with the digital entertainment and media platform will enable marketers to reach Azerion's audiences at scale, via impactful rich media [...]

• Index Exchange Announces Partnership with Scope3 to Enable a Greener Digital Media Ecosystem

  3 years ago News

  

  Index Exchange Inc., one of the world’s largest independent ad exchanges, announced a partnership with Scope3, a leader in supply chain emissions data, in order to help marketers make data-driven decisions that reduce their carbon footprint. Index is committed to [...]

• Amplified Intelligence Appoints Anneliese Urquhart as Chief Product Officer

  3 years ago News

  

  The world’s only truly omnichannel attention measurement company Amplified Intelligence is expanding its product team. The Australian-based company – a global leader in the research and measurement of human attention to advertising is changing the way that media is measured [...]

• Consumer-Retailer Relationships Reimagined

  3 years ago News

  

  In the fourth article in the ExchangeWire RetailMediaHub, we explore how retail media is reshaping the relationship between retailers and their customers, the opportunity within the medium for retailers, and how technology can be used to help realise this potential. Opportunities [...]

• Playground xyz Shines a Light on the Nuanced Interplay Between Context, Creativity & Attention

  3 years ago News

  

  Attention measurement and optimisation provider Playground xyz has published a ground-breaking study on the relationship between context, ad creative, and attention, as it continues to position itself at the forefront of the attention space. In what stands as the world’s biggest [...]

• Netflix Searches for Exec to Lead Ad-Supported Tier; Meta Cracks Down on "Low Performing" Staff

  3 years ago News

  

  In today's ExchangeWire news digest: Netflix searches for a new exec to lead its venture into ad-supported content; Meta's head of engineering urges managers to weed out low performers; and EE becomes the first mobile network operator to block pirate [...]