Latest Stories

• Primis & VideoElephant Partnership Revolutionises Contextual Video Discovery

  4 months ago News

  

  Primis, a leading video discovery platform for global publishers, today (October 10th, 2024) announced a new and expanded partnership with VideoElephant, an industry leading content library featuring millions of premium rights cleared videos.  The collaboration marks a significant milestone in shaping [...]

• What's Driving The Future of Retail?

  4 months ago News

  

  Lea Karam, Consulting Director at Behave, takes a look at the innovations that will define the future of retail and ecommerce. The boom of retail media in recent years, in tandem with the rise of social shopping, has made e-commerce a [...]

• US Threatens Google Breakup and Sues TikTok; Connatix and JW Player Merge; WPP Partners with Roblox

  4 months ago News

  

  Today’s news: DOJ Threatens Google Breakup; US States Sue TikTok; Connatix and JW Player Merge; WPP Partners with Roblox For some time now, the ad tech industry has been predicting a breakup of Google’s tech empire. Now – following the August [...]

• GumGum Inc. Launches First-of-its-Kind Sports Marketing Solution for Brands

  4 months ago News

  

  GumGum, the contextual-first technology leader transforming digital advertising, announced a new sports marketing solution to help brands and agencies capitalise on sports moments like never before. This new solution combines The GumGum Platform (advertising) and GumGum’s wholly-owned subsidiary, Relo Metrics [...]

• Connatix & JW Player Merge to Create the Industry’s Largest Video Technology & Monetisation Platform

  4 months ago News

  

  JW Player (JWP), the leading video streaming and data insights platform, today (October 9th, 2024) announced it is merging with Connatix, the leading video delivery and monetisation solution, forming JWP Connatix. By unifying JWP’s broadcast-level live and on-demand streaming, data, [...]

• NumberEight & Gameloft for brands Forge Strategic Partnership to Enhance Audience Targeting Across Premium Gaming Inventory

  4 months ago News

  

  Gameloft for brands, a leader in advertising and gamification solutions for brands, has partnered with NumberEight, a leader in ID-less data solutions. Gaming, particularly mobile gaming, has emerged as an area of interest in the advertising industry due to its engagement [...]

• GeoEdge & EX.CO Partner to Secure a Malvertising-Free Video Ad Experience

  4 months ago News

  

  EX.CO, the publisher video platform powering successful video strategies for the world’s leading media groups, has partnered with GeoEdge, the global innovator of ad quality and user protection solutions. This collaboration marks an advancement in ad security for EX.CO’s publisher [...]

• Brands Achieve Significant Gains in Media Quality & Performance with Adelaide’s Attention Pre-Bid Segments

  4 months ago News

  

  Major brands are experiencing substantial improvements in media quality and campaign outcomes by leveraging Adelaide’s attention-based pre-bid targeting. Beta testing partners, including a large CPG advertiser and an online beauty brand, have reported impressive results, including a 58% increase in [...]

• Zefr + TikTok Pilot Video Exclusion Controls & Expand Brand Suitability Placement Availability

  4 months ago News

  

  Zefr, a global leader in brand suitability and content measurement, announced the expansion of its independent brand safety and suitability measurement capabilities to cover newly launched brand ad placements on TikTok, as well as support TikTok's new Video Exclusion List product. [...]

• GumGum’s Peter Wallace on Challenges in Digital Advertising 

  4 months ago Podcast

  

  In this podcast episode, ExchangeWire COO Lindsay Rowntree is joined by Peter Wallace, general manager EMEA at GumGum to discuss some of the current industry challenges for advertisers.  Peter expands on:  The challenges for advertisers in digital marketing including: consumer trust, privacy [...]