Latest Stories

• The Stack: Latest Ad Tech Partnerships; Bad News for Streaming Giants 

  3 months ago News

  

  This week on The Stack: Latest Ad Tech Partnerships; Bad News for Streaming Giants; Today’s MadTech Daily episode  This week, Netflix tightened its ties with the ad tech industry. It announced new partnerships with Snowflake, LiveRamp and Infosum with the goal [...]

• How Do We Ensure The Future Of Digital News Funding?

  3 months ago News

  

  In light of recent revelations around the funding of digital news content, alongside yet more damaging industry stories on brand safety, ExchangeWire research lead Mat Broughton discusses what more can be done to fund impartial trusted news content in this [...]

• Chrome Data Collection Lawsuit Revived; OpenAI Strikes Deal with Condé Nast; YouTube Expands Shopify Partnership 

  3 months ago News

  

  On today’s news digest: Chrome Data Collection Lawsuit Revived; OpenAI Strikes Deal with Condé Nast; YouTube Expands Shopify Partnership  Google is navigating stormy seas at the moment. It was dealt a significant blow a couple of weeks ago, when US District [...]

• OpenX Expands ConteX Marketplace™ Capabilities

  3 months ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (August 21st, 2024) announced an expansion of ConteX, an OpenX marketplace that allows advertisers to deliver their ads across privacy-compliant, contextually relevant content, quickly and at scale. Building on [...]

• Mindshare & Teads Drive Innovation with King Living’s First CTV Campaign in Singapore

  3 months ago News

  

  Teads in partnership with Mindshare, announced today (August 21st, 2024) the resounding success of its groundbreaking Connected TV (CTV) campaign for King Living, Australia's premium furniture brand.  Aimed to connect with a high-end home retail audience to raise awareness of King [...]

• Nexxen’s Exclusive Automatic Content Recognition Data is Now Available on The Trade Desk

  3 months ago News

  

  Nexxen, a global, flexible, advertising technology platform with deep expertise in data and advanced TV, today (August 21st, 2024) announced a strategic data partnership with The Trade Desk. Providing The Trade Desk’s advertisers access to automatic content recognition (“ACR”) data [...]

• Illuma’s AI-Powered Contextual Tools Now Available Through Amazon Publisher Services’ Connections Marketplace

  3 months ago News

  

  Online publishers can now easily activate Illuma’s suite of contextual-AI solutions through Amazon Publisher Services’ (APS) Connections Marketplace, providing access to market-leading content classification and publisher monetisation tools in a few simple steps.Illuma’s privacy-centric AI technology is used by publishers [...]

• Netflix Tightens Ad Tech Ties; Blocklists Cut Advertisers off from Olympics and Euros Coverage; Channel 4’s Social Streaming Sees Staggering Growth 

  3 months ago News

  

  On today’s news digest: Netflix Tightens Ad Tech Ties; Blocklists Cut Advertisers off from Olympics and Euros Coverage; Channel 4’s Social Streaming Sees Staggering Growth  Netflix is tightening its ties to ad tech, forging new partnerships to enhance advertisers’ measurement capabilities [...]

• OpenX, Google & Leading Executives Join Industry Initiative

  3 months ago News

  

  The European Programmatic TV Initiative (EPTVI), led by thought leadership and advisory collective The Project X Initiative, has announced the addition of prominent industry advisors, and new partnerships with OpenX, a leading independent supply-side platform (SSP) for audience, data, and [...]

• X Ad Revenue Down 24%; Judge Blocks Disney, Fox and Warner Bros Discovery Planned Bundle on Antitrust Grounds 

  3 months ago News

  

  On today’s news digest: X Ad Revenue Down 24%; Judge Blocks Disney, Fox and Warner Bros Discovery Planned Bundle on Antitrust Grounds; Amazon Considers Creating Separate App for Amazon Pay in India  It won’t come as a shock to anyone that [...]