Latest Stories

• Musk May be Forced to Complete Twitter Takeover; Google Attempts to Placate DoJ with Voluntary Concessions

  3 years ago News

  

  In today's ExchangeWire news digest: Elon Musk may be forced to complete the Twitter buyout he walked away from last week; Google offers several compromises to prevent a potential antitrust lawsuit; and Atlassian abandons the UK for broader opportunities in [...]

• Outbrain et le Groupe Sud Ouest Renouvellent leur Partenariat Stratégique Pluriannuel Exclusif

  3 years ago News

  

  Outbrain, plateforme leader de recommandations sur l'open web, a été à nouveau choisie par son partenaire de presque 10 ans le groupe Sud Ouest, pour un partenariat pluriannuel exclusif. Le groupe Sud Ouest est l'un des principaux éditeurs de presse quotidienne [...]

• Amazon Scores Deal to Livestream European Champions League; TikTok Shelves Livestream Shopping Plans for Europe & US

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Amazon closes a three-year deal to livestream the European Champions League; TikTok suspends its plans to take 'TikTok [...]

• OOH: the trends of 2022

  3 years ago News

  

  OOH has always been seen as a playground for advertisers. It’s a place to test new copy, to try out new creatives in front of a wide audience, and allows creatives to ‘think big’,and propose grand scale, eye-catching initiatives. But OOH [...]

• H&M's Jan Montwill on PlayStation Plus, Ads on Deliveroo, and Calls to Cut Marketing Spend

  3 years ago Podcast

  

  On this week's MadTech Podcast, Jan Montwill, global media manager at H&M, joins ExchangeWire's Grace Dillon and Mat Broughton to discuss PlayStation's revamped Plus offering, Deliveroo upping their ad inventory, and the UK's cost of living tsar calling on businesses [...]

• Equativ Accelerates CTV Growth With Strategic Investment for a Significant Stake in Nowtilus

  3 years ago News

  

  Equativ, the leading independent ad monetisation platform, today (July 7th, 2022) announces its strategic investment in Nowtilus, the digital video personalisation company that facilitates broadcaster and publisher transitions to digital streaming, featuring, interoperability, flawless ad-delivery, and scale.  After the recent announcement [...]

• Clinch’s Flight Control Wins Digiday Media Awards’ Coveted “Best Ad Tech Platform”

  3 years ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign management platform, has been recognised by Digiday Media Awards as this year’s Best Ad Tech Platform.  The Digiday Media Awards is the industry's [...]

• The Power and Potential of Web3 – Q&A with Ben Putley, Alkimi Exchange

  3 years ago News

  

  At ATS London 2022, Ben Putley, co-founder and CEO of Alkimi Exchange, delivered a keynote speech focusing on the benefits of decentralisation and the potential offered by web3. In this follow-up Q&A, Putley outlines the evolution of the internet from web1 [...]

• Amazon Woos Influencers to Crack Livestream Shopping; EU Considers Restricting Political Ad Targeting

  3 years ago News

  

  In today's ExchangeWire news digest: Amazon attempts to crack the livestream shopping market by currying favour with influencers; the EU Parliament proposes limitations on political ad targeting; and the CMA announces an investigation into Microsoft's purchase of Activision Blizzard.   Amazon turns [...]

• LG Ads Solutions Enables Data-Driven Planning, Activation, Measurement and Advanced Analytics for Media Buyers with Magnite

  3 years ago News

  

  Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced a multi-year deal with LG Ads Solutions, the connected TV and cross-screen advertising company. Magnite will have access to LG Ads Solutions’ audience-level automatic content recognition (ACR) [...]