Latest Stories

• IAB GCC's MENA Digital Adspend report: what the industry is saying

  3 years ago News

  

  IAB GCC have released their MENA Digital Adspend report. The 2021 figures show a huge rise in adspend across MENA, highlighting the level of investment as well as the accelerated growth in the region. The report, which takes into account 17 [...]

• Ebay Buys NFT Giant UnknownOrigin; Musk Sued For Manipulating Dogecoin Market 

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: eBay purchases NFT marketplace KnownOrigin; Elon Musk is sued over claims the billionaire ran a Dogecoin pyramid scheme; Snap runs [...]

• The MadTech Podcast Special: Sustaining Creativity in Cookieless Environments

  3 years ago Podcast

  

  On our sixteenth edition of The MadTech Podcast Special, Dal Gill, VP global partnerships, Seedtag, and Dominic Barnard, head of programmatic APAC, GroupM, join ExchangeWire’s Lindsay Rowntree to discuss how the shift towards cookieless environments has affected marketers' strategies, the [...]

• DoubleVerify Launches New Carbon Emissions Measurement Offering Powered by Scope3

  3 years ago News

  

  DoubleVerify , a leading software platform for digital media measurement, data, and analytics, announced an exclusive partnership with Scope3, the pre-eminent source of truth for supply chain emissions data for organisations seeking to make carbon-aware business decisions. The DV/Scope3 partnership will [...]

• New IAS Data Shows Contextually Relevant Ads Drive Attention

  3 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today (June 23rd, 2022) released ‘Ad Context & Attention’, a study conducted in partnership with Tobii, the global leader in eye-tracking and pioneer in attention computing, to understand how display [...]

• RTB House Announces its Membership of the GARM Initiative

  3 years ago News

  

  RTB House, a global company that provides state-of-the-art marketing solutions for leading brands and agencies, has announced its membership with GARM (The Global Alliance for Responsible Media). This project-based partnership reinforces RTB House’s commitment to online brand safety in advertising, [...]

• Hivestack Appoints Benjamin Abbatiello as Global SVP of Publisher Solutions

  3 years ago News

  

  Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company today (June 23rd, 2022) announced the appointment of Benjamin Abbatiello as new Global SVP, publisher solutions. Previously, Abbatiello held executive roles at various notable ad tech [...]

• Cannes Lions Special: Zelensky Calls on Ad Industry to Address Ukraine War; Greenpeace Activist Storms Stage

  3 years ago News

  

  Today's ExchangeWire news digest focuses on news from the 2022 Cannes Lion International Festival of Creativity, including: Ukraine president Zelensky urges the ad industry to focus on the Russia-Ukraine conflict; Greenpeace France activist and former Cannes Lions winner storms the [...]

• CMA Urges UK to Diverge From EU Tech Law; Meta Agrees to Alter Algorithm to End Discrimination Case

  3 years ago News

  

  In today's ExchangeWire news digest: the chief of the CMA has warned the UK could become a "rule taker" of EU tech regulation; Meta agrees to change its ad system to following accusations of enabling housing discrimination; and Apple updates [...]

• Newsroom AI launches Conversational Content Creation Platform Under the Name of Public

  3 years ago News

  

  Today (June 21st, 2022), Newsroom AI, a London, UK- based content creation platform expands their technology portfolio with a new conversational content product under the name of Public.  The new offering complements the company’s flagship Stories creation suite, licensed by leading [...]