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  • Asiaray Media Group Extends Partnership with Hivestack in Mainland China

    News

    Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company today (June 20th, 2022) announced an extension to its partnership with Asiaray Media Group Limited, an outstanding out-of-home (OOH) media company with a strategic focus on mega transport [...]

  • Leveraging AI with Contextual: Q&A with Seedtag

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    AI

    In this exclusive Q&A, Jorge Poyatos and Albert Nieto, co-CEOs and co-founders of Seedtag, discuss their recent acquisition of KMTX and how AI is being used to address challenges within contextual advertising. What were the key drivers behind the decision to [...]

  • JCDecaux UK Launches Programmatic DOOH at Heathrow Airport

    News

    JCDecaux UK, a leading provider of programmatic digital out-of-home (prDOOH) advertising solutions for brands and agencies, has introduced programmatic buying capabilities to all advertising sites at Heathrow enabling digital advertisers to reach millions of passengers in this premium, sought-after environment.   Programmatic [...]

  • David Reeves is Appointed to Bidstack Board as Chairman Designate

    News

    Bidstack, the leading in-game advertising platform, has announced the appointment of David Reeves to its Board as Chairman Designate.  David has over 30 years’ global experience in senior management roles within multinational companies across the video games industry. He launched Sony [...]

  • Quantcast Launches Brand Advertising Solutions to Maximise the Impact of Every Marketing Dollar

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    Quantcast Logo

    Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate, and measure video, native, and display [...]

  • Google Engineer Claims Chatbot is Sentient; YouTube Lambasted Over Bitcoin Scams

    News

    In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Google suspends an employee who claims a chatbot developed by the company has become sentient; YouTube is criticised [...]

  • Picnic Goes All-In on Green Media, Teaming with Scope3 to Make 100% of Campaigns Net Zero

    News

    Picnic, the social display marketplace, today (June 17th, 2022) announced that it will now measure and automatically compensate the cost of supply chain emissions for all media campaigns across its advertising customer base.   The announcement, made in partnership with [...]

  • IAS & Spotify Join Forces to Establish a Brand Safety Solution for Podcast Advertisers

    News

    Integral Ad Science and Spotify have announced a new partnership to establish a third-party brand safety solution for podcast advertisers. The companies will embark on rigorous analysis to help the industry understand the tools and resources necessary to effectively deliver [...]

  • Teads Launches Ambitious Attention Programme at Cannes Lions

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    Teads

    Teads, the global media platform, is advancing its leadership in attention measurement by launching the Teads Attention Programme. The programme will arm brands with optimal multi-screen reporting of attention metrics within Teads Ad Manager.  Through Teads’ global scale within quality publishers [...]

  • Hivestack Named Official Member of Prebid.org

    News

    Hivestack, the world’s largest, independent, programmatic digital-out-of-home (DOOH) ad tech company announced its official membership with Prebid.org, the organisation that oversees open source prebid programmatic advertising solutions. The announcement represents Hivestack’s commitment to driving excellence, innovation, and standardisation across the programmatic [...]

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