Latest Stories

• M&C Saatchi Performance's Lavinea Morris on Netflix-Roku, Agencies, and Online Shopping

  3 years ago Podcast

  

  On this week's MadTech Podcast, Lavinea Morris, Head of Performance, EMEA, joins Mat Broughton and John Still to discuss the rumoured plans for Netflix to buy Roku, advertisers' growing reliance on their agency partners, and the rise of online grocery [...]

• The Value of SMEs and the Future of Digital Omnichannel: Q&A With Martin Jensen, Nexta

  3 years ago News

  

  In this exclusive Q&A, Martin Jensen, co-founder and CCO at Nexta, gives his overview of the current digital omnichannel landscape, and discusses the value of SMEs and the importance of helping resolve some of the key challenges they currently face.   How [...]

• PubMatic Achieves 100% Renewable Energy Across Global Data Centres

  3 years ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced that all of its global data centres are now powered by 100% renewable energy. The company achieved this significant milestone as it embarks on a comprehensive, [...]

• Azerion Expands Relationship with Oracle Advertising to Offer Enhanced Protection

  3 years ago News

  

  Azerion, the digital entertainment and media platform, today announced an expanded collaboration with Oracle with the addition of Oracle Advertising Bot Filtration. Oracle Advertising Bot Filtration helps marketers and media professionals reduce losses related to invalid traffic by supplying customers [...]

• Adnami Welcomes Svenja Damzog as Publisher Director DACH

  3 years ago News

  

  Ad tech company, Adnami, has appointed Svenja Damzog as Publisher Director, DACH, as it readies itself for further growth and expansion across Europe.  Svenja will lead and continue the company’s continued expansion in the DACH region; managing and growing existing publisher [...]

• Warner Bros. Discovery & LiveRamp Partner to Launch New Privacy-First Solution

  3 years ago News

  

  Warner Bros. Discovery’s International Advertising-Sales and Marketing Solutions division has partnered with LiveRamp to launch a new privacy-first solution to bring clients targeted addressable marketing at scale across Eurosport’s online platforms.   Developed using LiveRamp’s Authenticated Traffic Solution (ATS), the technology offers brand [...]

• LoopMe Brings In-App Creativity to Life as Official Partner of Cannes Lions 2022

  3 years ago News

  

  LoopMe, a leading brand-focused mobile advertising platform, has announced its official partnership with Cannes Lions. Bringing a new level of in-app creativity across screens to the International Festival of Creativity 2022, LoopMe will highlight how mobile can bridge the gap between [...]

• Passendo appoints Harry Charalambous as Head of Demand & International Growth

  3 years ago News

  

  Award-winning email ad server and SSP Passendo has appointed Harry Charalambous as head of demand & international growth to help shape its go-to-market strategy globally. Charalambous is also tasked with creating an ad ecosystem for Passendo's publisher clients; leading the [...]

• Publicis Groupe Appoints Avatar as Chief Metaverse Officer; FCO Launches Probe into Apple

  3 years ago News

  

  In today's ExchangeWire news digest: Publicis Groupe appoints a new chief metaverse officer as it steps closer towards Web3; Germany's FCO launches a new antitrust probe into Apple; and Spotify is set to slow its hiring by 25%.   Publicis Groupe introduces [...]

• Yieldmo & Adform Enter Strategic Partnership to Help Brands and Agencies Unlock Value without Cookies

  3 years ago News

  

  Yieldmo, a leading advertising technology company that operates a Smart Exchange for buyers and sellers, today announced its partnership with Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, working with 25,000+ brands and with [...]