Latest Stories

• Adelaide & Fitzco Announce Strategic Partnership

  3 years ago News

  

  Independent advertising agency Fitzco today (June 16th, 2022) announced a partnership with Adelaide, the leader in attention-based media quality measurement, to integrate attention metrics into its media measurement and buying practice.  With access to Adelaide’s AU attention metric, Fitzco can help [...]

• The State of Ad Fraud in Mobile and CTV – Q&A with Jalal Nasir, Pixalate

  3 years ago News

  

  Following ATS London 2022, Jalal Nasir, CEO of Pixalate, discusses the ad supply ecosystem, how prevalent fraud has become in the mobile and CTV programmatic ad space, and what the future of ad fraud detection could look like.   How prevalent is [...]

• Les Echos Le Parisien Médias et Permutive Lancent "SONAR" Pour une Publicité 100% First-Party Data

  3 years ago News

  

  Le Groupe Les Echos - Le Parisien  a annoncé aujourd'hui le déploiement d'une nouvelle DMP, en partenariat avec Permutive, afin de mettre en place un écosystème d'activation publicitaire pour accéder à l'ensemble de ses segments first party. Grâce à la [...]

• CMA Rules Tech Giants Have Too Much Power Over Phone Market; Apple Unveils New "Passkeys"

  3 years ago News

  

  In today's ExchangeWire news digest: the UK's Competition and Markets Authority states that Apple and Google possess too much power over the phone market; Apple unveils its new password-alternative, "passkeys"; and YouTube removes some restrictions to masthead ads.   CMA report concludes [...]

• Permutive Brings Publishers Brands & Ad Tech Partners Together to Deliver Responsible Advertising

  3 years ago News

  

  Permutive today (June 15th, 2022) launches the infrastructure for the responsible web – empowering hundreds of publishers, brands, and ad tech companies such as The Financial Times, Penske Media Corporation, RocketMill, Kimberley-Clark, and PubMatic to work together to use data [...]

• Adelaide & Viant Launch Industry-first Solution

  3 years ago News

  

  Adelaide and Viant Technology Inc. today  (June 15th, 2022) announced the launch of a first-to-market solution that enables advertisers to automate the application of Adelaide’s attention-based media quality metric through programmatic advertising.  The integration between Adelaide, the leader in attention-based media [...]

• Teads Inks Strategic Partnership with InvestingNote

  3 years ago News

  

  Teads, the global media platform, today (June 15th, 2022) announces a strategic partnership with InvestingNote, one of Southeast Asia’s (SEA) largest, most interactive finance platform. The site allows traders  and investors to connect and access stock information on a daily [...]

• Azerion & Cavai Deliver Industry First with Conversational In-stream Video

  3 years ago News

  

  Azerion, the digital entertainment and media platform and Cavai, the leading conversational advertising cloud, announce the launch of conversational in-stream video; a new and creative format designed to optimise engagement via the uniquely powerful combination of moving image and personalised [...]

• EX.CO Advances European Growth Strategy with Appointment of Marc Thomas as General Manager, EMEA

  3 years ago News

  

  EX.CO - The Experience Company, the world’s leading content experience platform powering billions of personalised interactions around the web, today (June 15th 2022) announced that Marc Thomas has joined the company as its general manager, EMEA, illustrating EX.CO’s continued investment [...]

• Cartology Advances Retail Media Network with Broadsign

  3 years ago News

  

  Cartology, one of Australia’s leading retail media businesses, powered by Woolworths Group, and out-of-home (OOH) ad tech leader Broadsign announced a new partnership designed to enhance Cartology’s retail media network (RMN). The collaboration makes it easy for Cartology to schedule, manage, [...]