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  • AdPlayer.Pro Firma Nuevas Asociaciones en el Lado de la Oferta

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    adplayer.pro

    AdPlayer.Pro, el proveedor internacional de soluciones avanzadas de tecnología de publicidad en vídeo outstream informa sobre la expansión de las colaboraciones de la compañía en el lado de la Oferta. Según el anuncio, las colaboraciones recientemente establecidas cubren varios verticales de [...]

  • YouTube Lambasted for Failing to Stop Scams; Google to Pay USD$118m to Settle Gender Discrimination Lawsuit

    News

    In today's ExchangeWire news digest: YouTube is criticised for failing to stop Bitcoin scams on the platform; Google agrees to pay out USD$118bn (£95.7m) to settle a gender discrimination lawsuit; and Shopify launches Audiences to help merchants work around Apple's [...]

  • The Journey of Programmatic TV: Interview with Sean Galligan, Publica

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    Televsion

    In this exclusive interview ahead of ATS London 2022, Sean Galligan, chief revenue officer of Publica, outlines how programmatic television is evolving, how key challenges within the channel can be resolved, and the role of context in CTV. What challenges exist [...]

  • Activating Agency Value in the New Service Layer

    News

    Ahead of ATS London 2022, Tim Conley, Head of Client Services, Media Agency at IPONWEB, discusses the role that ad tech should play to help agencies succeed in the programmatic landscape of the future. In the past two-and-a-half years, many of [...]

  • Google Engineer Claims AI System is Sentient; China's Tech Giants Flourish as Crackdown Eases

    News

    In today's ExchangeWire news digest: a Google engineer is suspended after claiming the company's chatbot system shows signs of sentiency; China's tech sector begins to recover as Beijing's crackdown eases; and Twitter introduces a new procedure for users to report [...]

  • The Rise of Contextual Targeting in a Cookieless World

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    Sunrise

    On the eve of ATS London 2022, Andy Ashley, global marketing director at SmartFrame, introduces key findings from a recent whitepaper detailing the importance of contextual advertising following the upcoming deprecation of third-party cookies. Third-party cookies are soon to be a [...]

  • The Power of Prospecting in a Privacy-First Era

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    Ahead of ATS London 2022, Lucie Pearce, Marketing Manager at Fifty, explains why privacy solutions are paramount, the benefits of focusing on prospecting, how new technologies are changing contextual advertising, and how advertisers’ can future-proof their businesses with a full-funnel [...]

  • Amazon Targets Smaller Businesses with Local Ads Team; Big Tech Fights to Halt Antitrust Bill

    News

    In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Amazon establishes a new Local Ads team in a blow to rival Meta; tech companies campaign against a 'self-referencing [...]

  • Teads Appoints New Senior Hires & Promotions

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    Teads

    Teads, the global media platform, announces a series of senior new appointments and promotions across North America as the company scales its business operations and solutions.  Jennifer Werner joins the company as VP Southeast to lead Teads’ mid-market sales teams for [...]

  • Partenariat Renforcé Entre Outbrain et la Régie Altice Media Ads & Connect

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    Outbrain, plateforme leader de recommandations sur l'open web, a été à nouveau choisie par la régie publicitaire Altice Media Ads & Connect pour un partenariat de plusieurs années. La régie du groupe Altice Media (3ème groupe média privé français), Altice Media [...]

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