Latest Stories

• Sage + Archer’s Diederick Ubels on Musk’s Twitter Threat, VR Retail, and Fingerprinting

  3 years ago Podcast

  

  On this week's MadTech Podcast, Diederick Ubels, CEO and co-founder of Sage + Archer, joins Grace Dillon and Ciaran O'Kane to discuss the bot data stand-off between Elon Musk and Twitter, the role of virtual reality in retail, and mobile [...]

• How can Brands Unite their Identity Solutions Across Formats?

  3 years ago News

  

  In the run-up to ATS London 2022, Tim Geenen, managing director, addressability, EU, LiveRamp, details how marketers can distil the current complexity in the identity space. Identity is a major bugbear for marketers at the moment, with constant regulation and tech [...]

• VIOOH Hires Leading Digital Expert to Drive China Expansion

  3 years ago News

  

  Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced the hire of Calvin Chan as the new chief executive officer in China.  In his new role, Chan will be responsible for scaling and developing VIOOH’s programmatic [...]

• Publisher First-Party Data Can Fill the Cookie Void – Q&A with Thomas Baart, Permutive

  3 years ago News

  

  In this Q&A ahead of ATS London 2022, Thomas Baart, Customer Success Manager at Permutive, discusses the importance of first-party data in a post-cookie world, the value of publishers' first-party data and cohorts, and how the shift towards a privacy-centric [...]

• Twitter to Play Ball with Musk’s Demands for Data; IPA Warns Agency Fees to Rise

  3 years ago News

  

  In today’s ExchangeWire news digest: Twitter agrees to meet Elon Musk’s demands for data concerning its user base; the IPA warns that agency fees will rise as economic growth is set to slump; and the Advertising Association appoints Publicis Groupe [...]

• Zeotap Expands Board and Leadership Team To Reflect Growth in 2022

  3 years ago News

  

  Zeotap, the next-generation Customer Data Platform (CDP), has announced new appointments, with Frank Einecke and Domitille Doat-Le Bigot joining the company’s Board, and Tibor Stefán appointed as SVP sales & customer success. The new appointments will support the company in [...]

• UNBOXED Appoints the7stars to Handle UK Media Strategy via the CCS Framework

  3 years ago News

  

  UNBOXED: Creativity in the UK, the landmark programme of free events and activities now underway in England, Northern Ireland, Scotland, and Wales, has appointed the7stars to handle its UK media planning following a competitive pitch handled through the Crown Commercial [...]

• Unifying Campaign Management: Q&A with Chris Grimsey, Clinch

  3 years ago News

  

  In this exclusive Q&A with ExchangeWire, Chris Grimsey, VP of sales, EMEA, Clinch, discusses how unifying campaign management can resolve key agency challenges following the deprecation of mobile and display identifiers. What are the key challenges hindering agency efficiency, and how [...]

• Index Exchange Acquires Machine Learning Company Rivr

  3 years ago News

  

  Index Exchange, one of the world’s largest independent ad exchanges, today (8th June) announced its first-ever business acquisition of Rivr Technologies GmbH (Rivr), a Berlin-based company specialising in advanced machine learning-based traffic optimisation capabilities. The acquisition accelerates Index’s efforts to address [...]

• Yahoo Transforms Audience Experiences with Immersive Yahoo Stories Ad

  3 years ago News

  

  Yahoo today (June 8th 2022) announces its latest offering in Southeast Asia, Yahoo Stories Ad, an innovative solution that enables a dynamic and interactive storytelling experience. A mobile-web-first solution, Yahoo Stories Ad brings one of social media’s most popular formats [...]