Latest Stories

• Google Engineer Claims AI System is Sentient; China's Tech Giants Flourish as Crackdown Eases

  3 years ago News

  

  In today's ExchangeWire news digest: a Google engineer is suspended after claiming the company's chatbot system shows signs of sentiency; China's tech sector begins to recover as Beijing's crackdown eases; and Twitter introduces a new procedure for users to report [...]

• The Rise of Contextual Targeting in a Cookieless World

  3 years ago News

  

  On the eve of ATS London 2022, Andy Ashley, global marketing director at SmartFrame, introduces key findings from a recent whitepaper detailing the importance of contextual advertising following the upcoming deprecation of third-party cookies. Third-party cookies are soon to be a [...]

• The Power of Prospecting in a Privacy-First Era

  3 years ago News

  

  Ahead of ATS London 2022, Lucie Pearce, Marketing Manager at Fifty, explains why privacy solutions are paramount, the benefits of focusing on prospecting, how new technologies are changing contextual advertising, and how advertisers’ can future-proof their businesses with a full-funnel [...]

• Amazon Targets Smaller Businesses with Local Ads Team; Big Tech Fights to Halt Antitrust Bill

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Amazon establishes a new Local Ads team in a blow to rival Meta; tech companies campaign against a 'self-referencing [...]

• Teads Appoints New Senior Hires & Promotions

  3 years ago News

  

  Teads, the global media platform, announces a series of senior new appointments and promotions across North America as the company scales its business operations and solutions.  Jennifer Werner joins the company as VP Southeast to lead Teads’ mid-market sales teams for [...]

• Partenariat Renforcé Entre Outbrain et la Régie Altice Media Ads & Connect

  3 years ago News

  

  Outbrain, plateforme leader de recommandations sur l'open web, a été à nouveau choisie par la régie publicitaire Altice Media Ads & Connect pour un partenariat de plusieurs années. La régie du groupe Altice Media (3ème groupe média privé français), Altice Media [...]

• Sage + Archer’s Diederick Ubels on Musk’s Twitter Threat, VR Retail, and Fingerprinting

  3 years ago Podcast

  

  On this week's MadTech Podcast, Diederick Ubels, CEO and co-founder of Sage + Archer, joins Grace Dillon and Ciaran O'Kane to discuss the bot data stand-off between Elon Musk and Twitter, the role of virtual reality in retail, and mobile [...]

• How can Brands Unite their Identity Solutions Across Formats?

  3 years ago News

  

  In the run-up to ATS London 2022, Tim Geenen, managing director, addressability, EU, LiveRamp, details how marketers can distil the current complexity in the identity space. Identity is a major bugbear for marketers at the moment, with constant regulation and tech [...]

• VIOOH Hires Leading Digital Expert to Drive China Expansion

  3 years ago News

  

  Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced the hire of Calvin Chan as the new chief executive officer in China.  In his new role, Chan will be responsible for scaling and developing VIOOH’s programmatic [...]

• Publisher First-Party Data Can Fill the Cookie Void – Q&A with Thomas Baart, Permutive

  3 years ago News

  

  In this Q&A ahead of ATS London 2022, Thomas Baart, Customer Success Manager at Permutive, discusses the importance of first-party data in a post-cookie world, the value of publishers' first-party data and cohorts, and how the shift towards a privacy-centric [...]