Latest Stories

• Big Tech Fights to Halt Antitrust Bill; Twitter Says Antitrust Waiting Period for Musk Deal has Passed

  3 years ago News

  

  In today's ExchangeWire news digest: tech companies lobby Congress to block a 'self-preferencing' anitrust bill that could stifle their market power; Twitter states that the waiting period for antitrust investigations into its deal with Elon Musk has now passed; and [...]

• Mobile Advertisers Have Their Say On Privacy-First Marketing - New Tenjin Report

  3 years ago News

  

  Tenjin, a leading mobile measurement platform for indie and mid-sized mobile game publishers, together with Growth FullStack, a platform powering custom business intelligence for mobile advertisers, today (6th June 2022) release the full report of their revelatory research findings about [...]

• Can Contextual Targeting Help Brands to Build Trust with Audiences?

  3 years ago News

  

  In the wake of challenging global events, Paul Thompson, UK country manager at Seedtag, discusses how context is critical in the industry-wide quest to maximise engagement. Engagement is everything in marketing. Brands and publishers want to know what attracts attention - [...]

• Twitter Keeps Durban on Board; ‘Buy Now, Pay Later’ Purchases Soar to USD$120bn

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Twitter acts against shareholders to keep Egon Durban on its board; global 'buy now, pay later' purchases skyrocketed [...]

• Pixalate Releases New CTV Ad Supply Chain Trends Report

  3 years ago News

  

  Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, has today (3rd June) released its Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of [...]

• Future's Dave Randall on the CMA's Google Probe, GDPR, and Social Media's Slump

  3 years ago Podcast

  

  On this week's episode of the MadTech Podcast, Dave Randall, commercial director at Future plc, joins ExchangeWire's Rachel Smith and Mat Broughton to discuss the CMA's latest investigation into Google's ad tech, the effectiveness of GDPR, and social media stocks' [...]

• Cheetah Digital Transforms Relationship Marketing for Sports Clubs

  3 years ago News

  

  Cheetah Digital, a cross-channel customer engagement solution has revealed sports clubs are now leveraging innovative zero-party data strategies to connect with fans in new and innovative ways. Cheetah Digital’s recent report for sports teams and associations reveals 55% of fans will [...]

• The Value of Brand-Building in a Fragmented Landscape – Q&A with John Dolan, Broadsign

  3 years ago News

  

  Following ATS Madrid, John Dolan, VP Global Head of Media Sales at Broadsign, discusses why brand-building is vital in a landscape of increased audience fragmentation, and how DOOH can help advertisers to communicate their message and win audiences' attention in [...]

• Qualcomm Contemplates Truce to Acquire Arm; Salesforce Revenue Soars in Q1 2022

  3 years ago News

  

  In today's ExchangeWire news digest: Qualcomm reveals it is considering working with partners to purchase SoftBank's Arm; Software company Salesforce reports leaping profits for Q1 2022; and Egyptian start-up SWVL announces brutal cutbacks to its workforce.   Qualcomm contemplates partnering with rivals [...]

• Xandr & Lucidity Provide New Advanced Path Optimisation for Samsung Electronics Benelux B.V.

  3 years ago News

  

  Samsung Electronics Benelux B.V., in partnership with Xandr and Lucidity, today (1st June 2022) announced the results of a pilot campaign initiative, Samsung Private Marketplace, a new advanced Supply Path Optimisation (SPO) strategy for programmatic advertising.  To deliver the campaign, Samsung [...]