Latest Stories

• Qualcomm Contemplates Truce to Acquire Arm; Salesforce Revenue Soars in Q1 2022

  3 years ago News

  

  In today's ExchangeWire news digest: Qualcomm reveals it is considering working with partners to purchase SoftBank's Arm; Software company Salesforce reports leaping profits for Q1 2022; and Egyptian start-up SWVL announces brutal cutbacks to its workforce.   Qualcomm contemplates partnering with rivals [...]

• Xandr & Lucidity Provide New Advanced Path Optimisation for Samsung Electronics Benelux B.V.

  3 years ago News

  

  Samsung Electronics Benelux B.V., in partnership with Xandr and Lucidity, today (1st June 2022) announced the results of a pilot campaign initiative, Samsung Private Marketplace, a new advanced Supply Path Optimisation (SPO) strategy for programmatic advertising.  To deliver the campaign, Samsung [...]

• Havas Media Group Partners with Lumen Research to Measure & Optimise Attention at Global Scale

  3 years ago News

  

  Havas Media Group announced today (1st June 2022) a global partnership with Lumen Research that will create bespoke tools to plan, measure, buy, and optimise attention. This offering, the first of its kind to be integrated on a global scale, [...]

• Broadsign Expands Programmatic DOOH Portfolio in the US & Australia

  3 years ago News

  

  Out-of-home (OOH) ad tech leader Broadsign today (1st June 2022) announced Broadsign Ads – formerly known as Campsite, a Canadian programmatic digital-out-of-home (pDOOH) DSP acquired by Broadsign in 2019 – with extended market reach in the U.S. and Australia.  The pDOOH-specialty [...]

• Ofcom Urges Big Tech to Protect Women Online; Texas Social Media Law Blocked by Supreme Court

  3 years ago News

  

  In today's ExchangeWire news digest: UK regulator Ofcom urges tech companies to do more to protect women online; the US Supreme Court blocks a Texas law limiting social media companies' ability to moderate content; and Sweden's Trustly acquires UK-based competitor [...]

• MINT & IULM Insiem Nella Creazione del Master In Digital Media Advertising

  3 years ago News

  Dalla collaborazione tra Università IULM e MINT, nasce il nuovo master executive in digital media advertising, in partenza questo autunno nella prestigiosa nuova sede dell’Università IULM di Roma, finalizzato a formare figure professionali sempre più ricercate sul mercato del  lavoro [...]

• Hello Media Selects Hivestack as it’s Supply Side Platform (SSP)

  3 years ago News

  

  Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company  announced a partnership with Hello Media, Korea’s largest digital out of home media provider within hospitals and medical centres. Through this new partnership, Hello Media will [...]

• Making Sense of First-Party Data in a Post-Cookie World

  3 years ago News

  

  Ahead of ATS London 2022, Sophie Lee, sales director at Quantcast, discusses how a comprehensive approach to data in the nebulous post-cookie ecosystem and building trusted relationships with consumers should form the crux of marketing efforts. Whether we’re talking about first-party, [...]

• MINT & IULM Together in the Creation of a New Master in Digital Media Advertising

  3 years ago News

  From the collaboration between IULM University and MINT, the new executive master in digital media advertising is born. Starting next fall in the prestigious new headquarter in Rome,  aimed at training professionals increasingly sought after in the labour market, able [...]

• Partenariat Renforcé Entre Outbrain et la Régie Altice Media Ads & Connect, Retour de SFR, et Nouvelles Technologies

  3 years ago News

  

  Outbrain, plateforme leader de recommandations sur l'open web, a été à nouveau choisie par la régie publicitaire Altice Media Ads & Connect pour un partenariat de plusieurs années. La régie du groupe Altice Media (3ème groupe média privé français), Altice Media [...]