Latest Stories

• Ciarán O'Kane's 2022 MadTech Predictions

  3 years ago News

  

  ATS London is moving from its traditional date in September to 14/15 June in 2022. ExchangeWire believes that this reflects a more expansive view for ad tech and martech.  After all, why focus on a multibillion-dollar retargeting display segment, when you [...]

• Standardisation and Transparency Will be Key to a Bright CTV Future

  3 years ago News

  

  Ahead of ATS London 2022, Hitesh Bhatt, Senior Director, CTV/OTT, EMEA at PubMatic, outlines why ensuring transparency and pursuing standardisation will be integral to the future success of CTV. In most European markets, connected TV (CTV) is evolving from broadcaster VOD [...]

• IAB Europe AdEx 2021 Study Reveals Double-Digit Digital Advertising Growth Across All Markets

  3 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced at its flagship conference Interact 2022 today (25th May 2022) that digital advertising grew 30.5% in 2021 to €92b (£78.38b). This exponential growth shows that [...]

• IAS Signal is Enhanced to Include Total Visibility Dashboard

  3 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today (25th May 2022) announced enhancements to IAS Signal that will incorporate the Total Visibility (trademarked) solution via a new and improved dashboard. With this enhancement, clients can now access critical [...]

• Anzu Partners With Microsoft to Use the Power of Microsoft Azure to Enhance its Commitment to Clients

  3 years ago News

  

  Anzu.io, one of the most advanced in-game advertising platforms, today (25th May, 2022)   announced the expansion of its global business, technology, and services collaboration with Microsoft, through a multi-year Microsoft Azure engagement and the availability of its SaaS in-game [...]

• The Wires 2022: What the Judges are Looking For

  3 years ago News

  

  ExchangeWire’s prestigious Wires awards are back for 2022, and there’s still time to beat our deadline of Friday 29 July. We're delighted to have a stellar panel of judges who are ready and waiting to cast an expert eye over [...]

• Shareholders to Challenge Amazon at AGM; YouTube Pulls 9,000 Channels over Ukraine War Content

  3 years ago News

  

  In today's ExchangeWire news digest: Amazon shareholders to challenge the tech giant on pay, tax, and working conditions at AGM; YouTube shuts down 9,000 channels with content relating to Russia's invasion of Ukraine; and Snap's stock declines as the tech [...]

• Teads’ Strategic Partnership with Singapore Media Exchange (SMX) in Singapore

  3 years ago News

  

  Teads, the global media platform, announces a strategic partnership with one of Singapore’s biggest media partners Singapore Media Exchange (SMX), Singapore’s most exciting advertising exchange powered by two of its born-and-bred trusted media giants, Mediacorp and Singapore Press Holdings. As [...]

• How Ad Tech Can Benefit From Human-Centric Design

  3 years ago News

  

  Ahead of ATS London 2022, Wa'el Aboutanos, director of business development in EMEA at Sharethrough, explains the benefits of human-centric design, how it can be implemented to improve existing formats, and why it will be important to building the advertising [...]

• AlgoriX Maintains High Standards with GeoEdge Partnership

  3 years ago News

  

  Delivering its promise to set the bar high when it comes to video ad quality standards, global media and technology company AlgoriX partnered with cybersecurity company GeoEdge to help ensure that its marketplace remained clean and fraud-free, ultimately protecting its [...]