Latest Stories

• SMRS Partners with Cedara to Build Path to Net Zero & Empower Clients with Sustainable Media

  4 months ago News

  

  SMRS, a culture, brand, and communications business, and Cedara, the Carbon Intelligence Platform, are excited to announce a new partnership focused on measuring and reducing the carbon footprint across SMRS’s organisation and its media investments for its clients. By leveraging [...]

• LoopMe Launches AI-Powered Media Scoring Tool Brand Outcome Scores

  4 months ago News

  

  LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced the launch of Brand Outcome Scores (BOS), a first-of-its-kind AI-powered media scoring tool. This new solution provides advertisers with predictive scoring for their ad [...]

• Mit "Rethink Possibilities" gibt Invibes den Marken einen Anstoß, um mit branchenspezifischen Werbelösungen Möglichkeiten neu zu denken

  4 months ago News

  

  Invibes Advertising (Invibes), ein Marktführer für Innovation im Bereich der digitalen Werbung, lädt die Marken mit “Rethink Possibilities” dazu ein, Möglichkeiten neu zu denken und neue Marketinghorizonte zu erkunden, indem sie die Einzigartigkeit jeder Werbemöglichkeit nutzen. Diese strategische Neuausrichtung verdeutlicht [...]

• Nano Interactive Bolsters Commercial Team Focusing on Its Next Stage of Growth  

  4 months ago News

  

  Nano, a leader in ID-free, intent-led planning and targeting, has announced key changes to its commercial team structure. This comes as the company focuses on its next stage of growth, helping advertisers meet the increasing challenges of signal loss, consumer privacy, and regulatory pressures, while also helping clients create impactful, consumer-centric campaigns.  The revamped commercial team will align agency partnerships, brand [...]

• Piwik PRO & Acquia Launch an Integration Aimed at Optimising Website Accessibility & Engagement in a Privacy-Friendly Way

  4 months ago News

  

  Piwik PRO, a privacy-first digital analytics and data activation platform, now connects with Monsido by Acquia, a web governance and accessibility solution. The new integration empowers marketers to deliver optimised, inclusive, and compliant digital experiences. Piwik PRO enables marketing teams to [...]

• Invibes Inspires Brands to ‘Rethink Possibilities’ with Industry-Specific Advertising Solutions

  4 months ago News

  

  Invibes Advertising (Invibes), a leader in digital advertising innovation, invites brands to ‘Rethink Possibilities’ and explore new marketing horizons by embracing the uniqueness of every ad opportunity. This strategic evolution underscores Invibes' dedication to revolutionising digital advertising through the power [...]

• Amazon Strikes Deal with UK Broadcasters and Acquires Indian Rival Streaming Service; Temu Blocked in Indonesia    

  4 months ago News

  

  Today’s news: Amazon Strikes Deal with UK Broadcasters and Acquires Indian Rival Streaming Service; Temu Blocked in Indonesia to Protect Local Businesses    Amazon has announced a new deal with UK broadcasters BBC, ITV, Channel 4 and Channel 5, which will see [...]

• Taboola Partners with Jounce Media to Verify Ad Inventory is Free From Made for Advertising (MFA) Properties

  4 months ago News

  

  Taboola, a global leader in powering recommendations for the open web, today (October 7th, 2024) announced a partnership with Jounce Media, an industry leader in programmatic supply chain management, to verify that the Taboola Select publisher network is free from [...]

• Ads Arrive to Google’s AI Overviews; OpenAI Raises $6.6bn in Funding; Meta and Apple Reject EU’s AI Pact 

  4 months ago News

  

  Today’s news: Ads Arrive to Google’s AI Overviews; OpenAI Raises $6.6bn in Funding; Meta and Apple Reject EU’s AI Pact  Ads are finally arriving to Google’s AI Overviews, the tech giant announced in a blog post last week. The feature was [...]

• ExchangeWire on the Rise and Fall of Oracle’s Ad Business, Prime Video’s Partnership with Odeon and Copilot’s New Payment Plan for Publishers 

  4 months ago Podcast

  

  On this ExchangeWire team episode of the MadTech Podcast, COO Lindsay Rowntree is joined by CEO Rachel Smith and Research Lead Mat Broughton to discuss the latest in media, marketing and ad tech.  They examine the rise and fall of Oracle’s [...]