Latest Stories

• Adzymic Launches Smart Templates to Power Creative Automation & Adaptation for Brands

  3 years ago News

  

  Adzymic, a leading dynamic creative platform, has announced the launch of its Smart Templates solution. The new solution enables advertisers to automate creative production and adaptation across multiple formats and sizes quickly and easily, without compromising on quality and brand [...]

• ID5 ID Proven to Increase Average Bid CPM in Cookieless Environments

  3 years ago News

  

  Today, almost 40% of global online traffic is unaddressable due to third-party cookie restrictions. Without third-party cookies, the value of publishers’ inventory is significantly reduced. In preparation for the cookieless future, both Czech Publisher Exchange (CPEx), an association of leading Czech [...]

• IRIS.TV Announces Partnership with Publica the CTV Ad Platform

  3 years ago News

  

  IRIS.TV, the leading video data platform, has announced a new partnership with Publica, the connected TV (CTV) advertising platform owned by Integral Ad Science, to integrate video-level contextual data into Publica’s CTV Ad Server. The new partnership will allow publishers [...]

• US Implores Social Media Giants to Archive Footage of Ukraine War; Google Sued for Use of NHS Data

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: US politicians appeal to social media platforms to save content about the Ukraine war; Google is sued for [...]

• The Future of UK Advertising in the Cookieless Era

  3 years ago Podcast

  

  Our fifteenth edition of The MadTech Podcast Special explores how UK advertising will look as we near a cookieless landscape. In this episode, Sharethrough's Frank Maguire (vice president of insights & strategy) and Richard Ottoy (general manager, EMEA) and OMD UK's [...]

• TVP Talks - Getting to the Right Audience with CTV Advertising

  3 years ago News

  

  TheViewPoint extends its series of educational webinars, TVP Talks, aimed at helping advertisers and publishers maximise the effectiveness of CTV advertising. This time, the team is hosting a Women in Ad Tech edition with CTV experts from Discovery, Innovid, and [...]

• The Future of Digital Advertising’s Media Supply Chain: Q&A with PubMatic

  3 years ago News

  

  Following his appearance at ATS Madrid, Cristian Coccia, Regional Vice President, Southern Europe and MENA at PubMatic, speaks to ExchangeWire about the current state of digital advertising's media supply chain, how it will adapt to new privacy regulations, and the role [...]

• UK Government Launches New App to Spot Online Spies; Amazon Lambasted for Discrimination in New York

  3 years ago News

  

  In today's ExchangeWire news digest: the UK government launches Think Before You Link app to weed out spies on social networks; Amazon faces legal action in New York over complaints of discrimination; and Tencent posts its steepest decline in profits [...]

• En collaboration avec Adot, ID5 et Smart, Prisma Media Solutions teste et transforme son 1er essai basé sur un identifiant universel

  3 years ago News

  Le ciblage publicitaire via cookies tiers est actuellement impossible sur les navigateurs Safari et Firefox, qui représentent 40% de la navigation. De ce fait, la valeur de l’inventaire des éditeurs sur ces navigateurs est considérablement réduite, et les annonceurs ne peuvent pas atteindre [...]

• Prisma Media Solutions Collaborates with Adot, ID5 & Smart to Test First Universal ID Trial

  3 years ago News

  Ad targeting via third-party cookies is currently impossible on Safari and Firefox browsers, which account for 40% of browsing today. Because of this, the value of publishers' inventory on these sites is significantly decreased, while advertisers face the challenge of [...]