Latest Stories

• Newly Released Data Privacy Barometer Helps Companies Understand & Act on Global Privacy Regulations

  3 years ago News

  

  Didomi, leading provider of consent and preference management software for SMB and Enterprise companies, has released a free tool to understand global privacy regulation. The "Data Privacy Barometer" is available in 5 languages (English, French, German, Italian and Spanish) and [...]

• Gen Z Users Three Times more Likely to Use YouTube than TikTok, Finds Channel Factory

  3 years ago News

  

  New research from Channel Factory, the global video technology partner leader in brand suitability solutions, sheds some light on how users in the UK have been engaging with the main social media platforms - YouTube, TikTok, Snapchat and Meta (Instagram [...]

• The Evolution of Spanish Ad Tech: Interview with Mario Torija, Index Exchange

  3 years ago News

  

  Coinciding with ATS Madrid 2022, ExchangeWire speaks to Mario Torija, managing director Spain, Index Exchange, to discuss the current state of play in the Spanish advertising landscape, and how the ecosystem is set to evolve in the coming years. How is [...]

• Hivestack Launches Research Division - Focuses on Programmatic Digital Out-of-Home Advertising for Retail in the Metaverse

  3 years ago News

  

  Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company, has today announced the launch of a new research division that will focus on exploring in-store, programmatic media activation in the metaverse. Legendary computer vision scientist [...]

• Meta Accused of Human Trafficking; Netflix Accelerates Move towards Ads

  3 years ago News

  

  In today's ExchangeWire news digest: Meta is accused of human trafficking by a former employee; Netflix ramps up its move to incorporating ads; and Elon Musk states his intent to reverse Donald Trump's ban from Twitter.   Former Facebook moderator accuses Meta [...]

• Seedtag & Nielsen Research Finds Contextual Targeting Boosts Consumer Interest in Advertising by 32%

  3 years ago News

  

  Seedtag the leader in contextual advertising in EMEA and LATAM, and Nielsen, the audience measurement expert, today reveal research that shows that contextual advertising boosts consumer interest by as much as 32%, versus the traditionally used demographic targeting. For this research, [...]

• PilotTV Media has Selected Hivestack as its Supply Side Platform (SSP) for Programmatic Buyers in Taiwan

  3 years ago News

  

  Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company today(11th May, 2022) announced a partnership with PilotTV Media, Taiwan’s leading digital signage operator and digital out-of-home (DOOH) media provider. Through this partnership, PilotTV will integrate [...]

• Resolving Challenges in CTV: Interview with Erhard Neumann, Spearad

  3 years ago News

  

  In this exclusive interview with ExchangeWire, Erhard Neumann, MD, Spearad, and head of advanced TV, Unruly, outlines the current state of play in the CTV ecosystem, and how current challenges can be addressed.   What are the key issues affecting the CTV [...]

• tmwi Appointed by Midlands Air Ambulance Charity as Fundraising Challenges Face the Third Sector

  3 years ago News

  

  Integrated media agency, tmwi, part of the Oxidise group, has been appointed by the Midlands Air Ambulance Charity to devise an always on programmatic campaign strategy designed to optimise the charity’s all important fundraising efforts. With 53% of British people saying [...]

• Adomik Lanza una Nueva Aplicación Para Que Los Editores Maximicen Sus Ingresos por Open Auction

  3 years ago News

  

  Adomik, el desarrollador líder de software adtech y provedor de análisis de publicidad inteligente, anuncia el lanzamiento de un nuevo producto exclusivo para optimizar el rendimiento de los editores con actividad de publicidad programática. El producto está dedicado a los [...]