Latest Stories

• Eye-tracking Study Sees High Impact Formats Outperform Standard Display

  3 years ago News

  High impact digital advertising formats capture and retain user attention far more effectively than their standard counterparts, according to new research from Adnami and Lumen Research. The joint study, conducted in the UK and Nordic markets, leveraged a fully consented eye-tracking [...]

• Pixalate Introduces Next Generation Patented IPv6-Enabled Ad Fraud Protection API Technology

  3 years ago News

  

  Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today announced the next generation of its Ad Trust and Safety API suite to aid clients in today's rapidly changing media and [...]

• NSO Group Obstructs Questions about 'Lawfulness"; Apple Plans Services Shakeup to Target Streaming & Ads

  3 years ago News

  

  In today’s ExchangeWire news digest: NSO Group is accused of stonewalling questions about its operations; Apple discusses restructuring Services to focus on streaming and advertising; and Instagram announces trial of NFTs on the platform.   Investigation into NSO Group's operations 'stalled' by non-compliance Controversial [...]

• Unlocking Addressability in the Post-Cookie World

  3 years ago News

  

  On the eve of ATS Madrid 2022, Mario Torija, managing director Spain, Index Exchange, outlines how rebuilding consumer trust and industry-wide collaboration can unlock addressability in the post-cookie ecosystem. The journey towards addressability in a post-cookie world won’t necessarily be an [...]

• IAS Expands Partnership with TikTok to Measure Viewability & Invalid Traffic Globally

  3 years ago News

  

  Integral Ad Science , a global leader in digital media quality, today announced additional services to its partnership with TikTok. IAS will now be able to measure viewability, invalid traffic (IVT), and app-level brand safety, allowing brands and agencies globally to [...]

• Smart Prépare L’été des Annonceurs avec ses Packs D’inventaires Publicitaires Multi-éditeurs Dédiés

  3 years ago News

  

  Pour répondre aux besoins de communication des annonceurs pendant la période estivale, Smart propose des packs d’inventaires publicitaires multi-éditeurs dédiés. Fêtes des mères & pères, soldes d’été, tourisme et activités extérieures ou encore festivals… ces packs thématiques permettront aux acheteurs [...]

• Smart Boosts Advertisers’ Summer Campaigns with Dedicated Auction Packages

  3 years ago News

  

  To meet advertisers’ increased communication needs during the summer months, Smart is offering turn-key, multi-publisher summer auction packages, focusing on events such as Father’s Day, summer sales, tourism, music festivals, and outdoor activities. These theme-based packages will allow media buyers [...]

• Pubstack Kündigt Webinar an um Publishern zu Helfen Ihre Umsätze mit Analytics zu Steigern

  3 years ago News

  

  Pubstack veranstaltet das Online-Event Wie macht man aus einer guten eine ausgezeichnete Ad-Refresh-Strategie?  Um neue Einnahmequellen zu erschließen, testen Publisher viele Monetarisierungsstrategien. Unter diesen ist Ad Refresh eine sehr effiziente Strategie. Damit können Publisher den Wert ihres bestehenden Inventars und ihre [...]

• Bitcoin Price Crashes by 50% in Six Months; NFT Sales Stagnate

  3 years ago News

  

  In today's ExchangeWire news digest: Bitcoin's price sinks to USD$34,000 (£27,630), a 50% drop from its peak; the value of NFTs drops as interest in the digital tokens wanes; and Egyptian fintech company Paymob secures USD$50m (£40m) in a Series [...]

• Broadsign Announces Support for System-on-Chip Smart Screens & Solutions

  3 years ago News

  

  Ahead of ISE 2022, out-of-home (OOH) advertising technology leader Broadsign today announced the availability of Broadsign for System-on-Chip (SoC) beta. Designed to help new and existing OOH media owners monetise cost-efficient smart screens, the new Broadsign solution supports the LG [...]