Latest Stories

• BAM Strategy Partners with Adelaide to Incorporate Outcomes-Based Attention Metrics into Media Planning & Buying

  3 years ago News

  

  BAM Strategy, a Montreal-based digital agency, furthers its philosophy of CAREIOSITY™, a commitment to driving valuable impact for clients, by naming Adelaide its exclusive attention measurement partner. BAM clients will gain a new level of insight into media quality across [...]

• Google Removes Apps Harvesting User Data; YouTube Blocks Russia's Duma TV

  3 years ago News

  

  In today’s ExchangeWire news digest: Google has removed apps secretly collecting and sharing user data; YouTube has banned Russian parliament channel, Duma TV, from the platform; and Elon Musk will no longer join Twitter's board of directors.    Google removes apps secretly collecting user [...]

• SCMP Magazine Integrates IAS’s Publisher Optimisation Solutions to Deliver Quality Impressions for its Advertisers

  3 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today announced the integration of its Publisher Optimisation Solution with SCMP Magazines, Hong Kong’s leading magazine publisher, with a portfolio of premium lifestyle and fashion titles including Cosmopolitan, ELLE, Esquire, [...]

• Talon Outdoor Expands Global Footprint in Asia-Pacific & Middle East

  3 years ago News

  

  Talon has announced further expansion of its global footprint with new offices and leadership in Singapore and Dubai. Melanie Lindquist and Chadi Farhat will lead Singapore and Dubai respectively. Farhat and Lindquist are tasked with accelerating out-of-home (OOH) growth in these key [...]

• US Officials Investigate Activision Blizzard; Elon Musk Becomes Twitter's Largest Stakeholder

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: US Officials probe potential insider dealings at Activation Blizzard; Elon Musk becomes the largest stakeholder in Twitter and is appointed [...]

• Scibids' Harriet Cunningham on AI Regulation; Google’s Privacy Sandbox; and Attention Metrics

  3 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, Scibids’ UK Sales Director Harriet Cunningham joins ExchangeWire’s Rachel Smith and Ciaran O’Kane to discuss the impact of tighter AI restrictions. They also uncover the concerns that still remain over Google’s Privacy Sandbox, [...]

• ShowHeroes Group Introduces its Refreshed Publisher Tool Suite

  3 years ago News

  

  ShowHeroes Group, a leading global, independent provider of digital video solutions for advertisers and publishers, announces the introduction of its revamped suite of publisher tools. The brand’s global lineup of professional-grade, video-centric supply-side solutions now rests on two major components:   ShowHeroes [...]

• AdTonos & NumberEight Announce Cross-Media Audio-First Partnership

  3 years ago News

  

  Privacy-first contextual intelligence platform NumberEight and digital audio advertising platform AdTonos have announced a cross-media partnership aimed at expanding contextual targeting capabilities for audio advertising, including in-game audio advertising. The world of digital advertising is going through an audio renaissance. The [...]

• Captify & Forward Release New Research Revealing the Consumer Trends Propelling the Travel Industry Today

  3 years ago News

  

  Captify, the global leader in Search Intelligence, and Forward, the media and marketing arm of lastminute.com, the European Travel-Tech leader in dynamic holiday packages, have teamed up to reveal market-changing travel trends across the UK and Europe, driven by macro-level [...]

• Meta Ventures into Virtual Currency with "Zuck Bucks"; Sky Mavis Raises $150m Following DeFi Hack

  3 years ago News

  

  In today’s ExchangeWire news digest: Meta ventures into virtual currency with the development of "Zuck Bucks" and NFTs; Sky Mavis raises USD$150m (£114.7m) just weeks after losing USD$615m (£469m) to crypto hackers; and JD.com founder, Richard Liu, steps down as its chief executive.   Meta explores [...]