Latest Stories

• Looking to Industry Review 2025: Defining Key Pillars

  4 months ago Podcast

  

  In this MadTech Podcast episode, John Still is joined by Ciarán O’Kane, Rachel Smith and Lindsay Rowntree to talk about ExchangeWire’s upcoming Industry Review report. They discuss the key industry issues surrounding each pillar, expanding on why they are important for [...]

• The Stack: Troubles Continue for Google; UK Ad Spend Soars 

  4 months ago News

  

  Today on The Stack: Troubles Continue for Google; UK Ad Spend Soars; Today’s MadTech Daily Troubled times continue for Google as a French court ordered the tech titan to pay Equativ a sum of €26.5m over its anti-competitive practices in online [...]

• Scaling Retail Media’s Walled Gardens  

  4 months ago News

  

  Marketers see limitless potential in the e-commerce version of stocking candy and chewing gum by the checkout aisle.   Since the advent of GDPR in 2018, and the subsequent nosedive taken by external ad tech vendors, the walled garden model has become [...]

• 17K+ Apple App Store Apps With Open Programmatic Advertising Enabled Have No Detected Privacy Policies: Pixalate Report

  4 months ago News

  

  Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today (October 31st, 2024) released the September 2024 Open Programmatic Ads and No Detected Privacy Policy Benchmarks Report for the Apple App Store, part of Pixalate’s Privacy Violation [...]

• Adform & Happydemics Strengthen Partnership for Enhanced Global Omnichannel Measurement

  4 months ago News

  

  Adform, the most powerful and safe media buying platform in the world, today (October 31st, 2024) announces the expansion of its partnership with Happydemics, the leading actionable ad analytics and brand lift platform empowering ad players globally. Greater access to Happydemics’ [...]

• 1 in 3 Domains Fail Media Quality Thresholds, According to Ground-Breaking New Report from Picnic

  4 months ago News

  

  Picnic, a leading quality media platform, has today (October 31st, 2024) launched significant findings in its newly released Media Quality Report 2024, powered by new PIQ intelligence.  After reviewing over 30,000 domains (which accounts for almost all the ad traffic in [...]

• El Proveedor de Tecnología Publicitaria de Vídeo Digital AdPlayer.Pro Lanza su Submódulo de Vídeo Outstream para Prebid.js

  4 months ago News

  

  AdPlayer.Pro, un proveedor global de soluciones de tecnología publicitaria de vídeo digital, ha presentado su Submódulo de Vídeo, diseñado específicamente para editores que trabajan con Prebid.js. Según el anuncio, el Submódulo de Vídeo de AdPlayer.Pro implica que el reproductor de vídeo [...]

• 12K+ Google Play Store Apps With Open Programmatic Advertising Enabled Have No Detected Privacy Policies: Pixalate Report

  4 months ago News

  

  Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today (October 31st, 2024) released the September 2024 Open Programmatic Ads and No Detected Privacy Policy Benchmarks Report for the Google Play Store, part of Pixalate’s Privacy Violation [...]

• AdPlayer.Pro Digital Video Ad Tech Provider Launches its Prebid-Centered Outstream Video Submodule 

  4 months ago News

  

  AdPlayer.Pro, a global provider of digital video ad tech solutions, has officially introduced its Video Submodule, specifically designed for publishers working with Prebid.js. According to the announcement, the AdPlayer.Pro Video Submodule implies the outstream video player loads on-page only when the [...]

• IAB Tech Lab Releases Privacy Guidelines for Public Comment; UK Ad Spend Hits £10bn in Q2 2024 

  4 months ago News

  

  News in brief: IAB Tech Lab Releases Privacy Guidelines for Public Comment; UK Ad Spend Hits £10bn in Q2 2024; US Ad Spend Continues to Climb IAB Tech Lab Releases Privacy Guidelines for Public Comment  In order to support the industry’s adoption [...]