Latest Stories

• Yahoo Elevates John McNerney & Dan Richardson to APAC Leadership Roles

  3 years ago News

  

  Today (1st April,2022), Yahoo announced a leadership update, promoting John McNerney to senior director of platforms for APAC and Dan Richardson as head of data for APAC In his previous role, McNerney was director of platforms, Australia and New Zealand (ANZ). [...]

• Digital Markets Act Proposed to Tame Big Tech; Yandex Spark Concerns over Data sent to Russia

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: European lawmakers propose the Digital Markets Act to tackle antitrust behaviour in Big Tech; Russia's search engine, Yandex, [...]

• Thomson Reuters' Osita Osadebe on The Digital Markets Act; Apple; and Buzzfeed News

  3 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, Reuters’ Programmatic Lead Osita Osadebe joins ExchangeWire’s Anne-Marie Sheedy and Mat Broughton to discuss the potential impact of the EU’s DMA legislation. They also get to the core of Apple’s latest privacy measures, [...]

• Admix & JGroup Partner to Bring In-Play to MENA Brands

  3 years ago News

  

  Admix, the hypergrowth technology company guiding brands into gaming and the metaverse, has joined forces with JGroup, the Dubai-based media powerhouse of subsidiaries across the Middle East, Europe, and Asia, to bring In-Play advertising to the group’s clients JGroup will now [...]

• Hivestack Expands Taiwan Business with KanBan Culture Partnership

  3 years ago News

  

  Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company today announced a partnership with KanBan Culture, a privately owned programmatic digital out of home (DOOH) media owner in Taiwan. Through this new partnership, KanBan Culture’s DOOH [...]

• Meta "Orchestrate" Campaign Against TikTok; Russian Hackers Set Their Eyes on NATO

  3 years ago News

  

  In today's ExchangeWire news digest: Meta have hired an agency to allegedly sabotage rival TikTok according to The Washington Post; Russian government-backed hackers attempt to breach networks of NATO; and SoftBank's founder Masayoshi Son warns executives to slow down future investments.   Meta hire [...]

• Hivestack Expands C-Suite with Appointment of Global Chief Marketing Officer (CMO)

  3 years ago News

  

  Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company today announced the appointment of Kira LeBlanc as global CMO. LeBlanc joined Hivestack in early 2021 when the company announced its global expansion and has since [...]

• Apple's 2021 Privacy Changes Reduced Revenue for 2 in 5 Mobile Advertisers - Tenjin

  3 years ago News

  

  Tenjin, a leading mobile measurement platform for indie and mid-sized mobile game publishers, together with Growth FullStack, a platform offering custom business intelligence for mobile advertisers, today announced their revelatory research findings about the state of mobile marketing, in light [...]

• Blue Billywig Bolsters Online Video Platform Offering with the Release of OTT Services

  3 years ago News

  

  Blue Billywig, the all-in-one online video platform, announces the release of its OTT services. Through the development and release of numerous new interconnected features, Blue Billywig is making OTT offerings much more accessible and affordable for publishers and content creators. The below [...]

• El Proveedor de Soluciones de Publicidad en Vídeo AdPlayer.Pro Agregará Nuevos Variaciones de Formatos Out-stream

  3 years ago News

  

  AdPlayer.Pro, un proveedor global de soluciones de publicidad en vídeo digital, está ampliando su tecnología para incluir nuevas variaciones de los formatos de publicidad en vídeo out-stream de la compañía Según el anuncio oficial, el próximo lanzamiento implicará principalmente las nuevas [...]