Latest Stories

• Neustar & Permutive Bieten Gemeinsame Lösung für Adressierbare Skalierbare & Datenschutzkonforme Werbung auf der Basis Von Publisher-Kohorten

  3 years ago News

  

  Die Partnerschaft ermöglicht Targeting mit hochwertigem Publisher-Inventar ohne Einsatz von Third-Party-Cookies oder Geräte-IDs Permutive und Neustar Inc., ein Unternehmen des TransUnion-Konzerns, haben heute ihre Partnerschaft bekannt gegeben. Gemeinsam soll die Lücke zwischen Verbraucheridentitätsdaten und einem Privacy-First-Web geschlossen werden, um so vertrauensvolle [...]

• Neustar & Permutive S'associent Pour Proposer L'adressabilité à Grande Échelle Dans le Respect de la Vie Privée Grâce à la Publicité Basée Sur les Cohortes

  3 years ago News

  

  Ce partenariat permet le ciblage à travers l’inventaire des éditeurs premium sans cookie tiers ni identifiant de device. Permutive annonce March 22nd, 2022 un nouveau partenariat avec Neustar Inc, une société de TransUnion, pour connecter les annonceurs et les éditeurs en [...]

• Russia's Yandex Sparks Data Privacy Concerns; Digital Markets Act Could Jeopardise WhatsApp Encryption

  3 years ago News

  

  In today's ExchangeWire news digest: "Russia's Google", Yandex, creates concerns over data security; concerns are raised that the Digital Markets Act could pose a security risk to WhatsApp users; and esports start-up Ampverse raises USD $12m in a Series A funding round.   Russia’s [...]

• Amobee Attains IAB UK Gold Standard 2.0 Certification & TAG Brand Safety Certified Seal

  3 years ago News

  

  Amobee, a global leader in advertising technology that unifies audiences across TV, digital, and social, continues to safeguard the online advertising ecosystem through two prominent accreditations: the IAB UK’s Gold Standard 2.0 Certification and the TAG (Trustworthy Accountability Group) Brand [...]

• RTB House Listed as One of FT1000’s Fastest-Growing Companies in Europe for the Fifth Year Running

  3 years ago News

  

  The first ad tech company to be powered entirely by autonomous Deep Learning algorithms, RTB House’s technology uses neural networks to deliver self-driving personalised advertising to thrive in the cookieless future. The continued development of RTB House’s cutting-edge technology has [...]

• OMG Teads Successfully Carry Out Cookieless Campaigns in Malaysia for LG

  3 years ago News

  

  Teads announced the results of the first cookieless test campaign in partnership with OMG Malaysia for its client, LG. Amid a transition deriving from the imminent removal of third-party identifiers in Chrome, this digital implementation is also the first of [...]

• NumberEight Partners with Otonal to Deliver Contextual Intelligence to Audio Apps in Japan

  3 years ago News

  

  NumberEight’s contextual intelligence platform will empower Otonal’s audio publishers to deliver the right ads to the right audience at the right time. NumberEight signed an exclusive deal with the Japanese digital audio ad company, Otonal Inc. Otonal will begin sales of [...]

• Smartclip Announces New Diversity Equity & Inclusion Committee to Set Higher Standards in the Ad Tech Industry

  3 years ago News

  

  The DEI Committee will work closely with Smartclip management to ensure tight alignment with the organisation's overall business strategy, and to help institutionalise practices that support and accelerate diversity, equity, and inclusion goals Smartclip, the ad tech unit of RTL Group, [...]

• European Regulators to Tame Big Tech with Digital Markets Act; SoftBank Finalise Loans up to USD $10bn Before Arm IPO

  3 years ago News

  

  In today's ExchangeWire news digest: European lawmakers introduce the Digital Markets Act to tackle antitrust behaviour in Big Tech; SoftBank finalise loans of up to USD $10bn ahead of Arm IPO; and Australian start-up Zepto raise AUD $25m in Series A [...]

• DoubleVerify Exposes ‘ViperBot’ a New Global Fraud Scheme Attempting to Defraud Advertisers of Over USD$8M Each Month

  3 years ago News

  

  The two most popular channels for advertisers – connected TV and mobile – are affected, with fraudsters stripping measurement provider tags and redirecting them to avoid detection DoubleVerify ("DV"), (NYSE: DV), a leading software platform for digital media measurement, data, and [...]