Latest Stories

• Yahoo Names Alicin Reidy-Williamson as Chief Diversity & Culture Officer

  3 years ago News

  

  Yahoo, the global media and tech company, today announced the appointment of Alicin Reidy-Williamson to chief diversity and culture officer, where she will lead Yahoo’s diversity, equity, and inclusion (DEI) efforts globally, in addition to building upon Yahoo’s passionate and [...]

• Grapeshot Founder & ‘Pioneer’ of Contextual Advertising John Snyder Joins Illuma Technology 

  3 years ago News

  

  John Snyder, co-founder of contextual targeting provider, Grapeshot, has joined next-generation contextual AI specialist Illuma Technology as a shareholder and active investor.  Snyder built Grapeshot from a start-up in Cambridge, UK, in 2006, into a global ad tech data provider, which [...]

• Cheetah Digital’s 2022 Global Digital Consumer Trends Index Reveals Privacy Messaging and Loyalty Insights

  3 years ago News

  

  2022 Digital Consumer Trends Index offers survey data on what customers expect from brands in the post-pandemic landscape Cheetah Digital, a cross-channel relationship management solution provider for the modern marketer, unveiled the five key trends shaping the state of relationship marketing [...]

• Meta Face ACCC in Court; Apple Fined in Netherlands for Ninth Consecutive Week

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: the ACCC takes Meta to court over misleading ads; Apple issued their ninth weekly fine in The Netherlands; Alibaba [...]

• InMobi Launches Meson a Comprehensive Independent Mediation Platform to Help Reshape the Mobile Mediation Market

  3 years ago News

  

  InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today launched Meson, a truly independent SaaS mediation platform, designed to help publishers white label it as an in-house solution. Publishers will get to fully own [...]

• Look Fabulous Forever’s Janis Thomas on Mobile Shopping; Streaming Services; and Netflix

  3 years ago Podcast

  

  Janis Thomas, e-commerce & marketing director, Look Fabulous Forever joins ExchangeWire's Lindsay Rowntree and Rachel Smith to discuss the increase of mobile shopping in the UK; the rise in cost of streaming service subscriptions; and the introduction of advertising to [...]

• PubMatic Expands Leadership Team in EMEA

  3 years ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today announced the expansion of its EMEA leadership team further solidifying the company’s commitment to providing local market expertise in the region. Hitesh Bhatt has been promoted to [...]

• Apple Journey into Fintech with Credit Kudos Buy; Epic Games Raise $50m for Ukraine

  3 years ago News

  

  In today's ExchangeWire news digest: Apple purchase UK fintech company, Credit Kudos; Epic Games raise USD $50m to support humanitarian efforts in Ukraine; and French start-up, Weglot, secure €45m from investment firm, Partech.   Apple acquire fintech start-up, Credit Kudos Multinational tech company [...]

• ExchangeWire Expands Editorial Team with New Head of Content Hire

  3 years ago News

  

  Today (24 March) ExchangeWire has announced the appointment of John Still (pictured) in the role of head of content to join its growing editorial team. Still joins ExchangeWire with an editorial background, having held positions at CMC Markets, CultureTrip and The [...]

• Seedtag Takes Brand Safety Lead with Upgraded Image Recognition Technology

  3 years ago News

  

  Seedtag, the leader in contextual advertising in EMEA and LATAM, has upgraded the image recognition capability of its in-house developed technology, LIZ©, in order to better achieve visual brand safety. It identifies specific objects or situations which could be indicators [...]