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Scibids Announces Partnership with DAC in Japan
Scibids (Head office: Paris, France; President: Remi Lemonnier), the global leader in artificial intelligence for digital marketing, announced a partnership with the Digital Advertising Consortium, Inc. (DAC) which is one of the major digital advertising groups in Japan. Background to the [...]
Exklusive Studie: Ogury-Anzeigenformate Generieren Bis zu Fünfmal Mehr Aufmerksamkeit als der Marktdurchschnitt
Ogury, das global führende Technologieunternehmen für Mobile Advertising, das sich dem Datenschutz verschrieben hat, und Lumen Research, das führende Unternehmen im Bereich der Aufmerksamkeitsmessung, haben im Rahmen einer Studie miteinander kooperiert. Gemeinsam untersuchten sie den Grad an Aufmerksamkeit, der mit [...]
The ACCC take Meta to Court; Reliance Retail Acquires Majority Stake in Clovia
In today's ExchangeWire news digest: Meta have been taken to court by the ACCC over failing to regulate misleading ads on Facebook; Reliance Retail have acquired a majority stake in Clovia; and Powered by People have raised USD$5m (~£3.8m) in [...]
Lotame Strengthens Global Leadership Team with Key Promotions to Spearhead Next Phase of Growth
Eliza Nevers will serve as chief product officer; Hunter Terry will lead the high-growth CTV channel as the commercial lead, and Chris Hogg will oversee global platform sales Lotame, the only flexible data solutions provider to future proof connectivity and drive [...]
Meta & Google Face New Antitrust Probe; California Attorney General Opines on CCPA
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: EU and UK regulators open a new antitrust probe into Meta and Google; California's Attorney General issues an [...]
Omens Studios Partners with VlogBox to Launch New AVOD & SVOD Apps
Award-winning Singapore and UK-based animation company, Omens Studios, has partnered with global video content distribution platform, VlogBox, to further extend the reach of Omens’ hit series with two brand new AVOD and SVOD apps. The initial roll out via VlogBox sees free, [...]
VlogBox Selects Publica to Power CTV Header Bidding Globally
VlogBox, a CTV channel development, content distribution, and monetisation platform that brings together leading content creators, has partnered with Publica, a leading connected TV (CTV) ad server. Publica now powers header bidding, server-side ad insertion (SSAI), and ad-break decisioning for [...]
Liz Salway on DNVBs; Consumer Habits; and Walmart
Liz Salway joins ExchangeWire's Anne-Marie Sheedy and Lindsay Rowntree to discuss profit loss of digitally-native vertical brands; the new normal of consumer habits; and Walmart’s 2021 advertising revenue. - Digitally-native vertical brands (DNVBs), companies that typically began online and operate via [...]
Online Safety Bill Threatens Prison for Social Media Execs; HSBC Enters The Sandbox’s Metaverse
In today's ExchangeWire news digest; the UK government reveals an amended Online Safety Bill to clamp down on harmful online content; HSBC confirm entry to The Sandbox metaverse; and Nielsen face legal action over allegations of misrepresenting data. Online Safety Bill [...]
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