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VML’s Kiessé Lamour on Perplexity’s Advertising Model, TikTok vs Amazon and the FTC’s Scrutiny of Social Media Platforms
In this MadTech Podcast episode, ExchangeWire Editor Aimee Newell Tarín is joined by Head of Content John Still and Kiessé Lamour, Global Head of Media, Commerce at VML to discuss the latest in media, marketing and technology. They look at what [...]
Zefr Announces Brand Safety & Suitability Measurement Capability for its Misinformation Category on YouTube
Zefr, a global leader in brand suitability targeting and measurement, has announced the expansion of its AI-Powered Brand Safety and Suitability Verification solution on YouTube to include reporting for Zefr's industry-aligned misinformation category. Zefr's Brand Safety & Suitability Reporting on YouTube [...]
ICO's Stephen Bonner on the Importance of Data Compliance
In this podcast special, ExchangeWire's head of content John Still is joined by the Information Commissioner's Office's deputy commissioner, Stephen Bonner, to discuss the ICO's recent study around the data compliance of the UK's top 100 websites. Tune in as Stephen [...]
URL Genius x impact.com: Commerce Creator Survey
Industry pioneer in intelligent app linking, URLgenius, and impact.com, the world’s leading partnership management platform, joined forces to unveil key insights from their latest Commerce Creator Lightning Survey. The findings spotlight new opportunities for brand marketers to align with commerce creators [...]
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