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Netflix Suspends Service in Russia; Samsung Addresses Reports of App Throttling
In today's ExchangeWire news digest: Netflix protests the invasion of Ukraine by suspending its service in Russia; Samsung addresses claims its software throttles apps; and Disney+ announces plans to launch an ad-supported subscription offering. Netflix suspends service in Russia International streaming platform, [...]
Exterion Media France Selects Hivestack as DOOH & SSP Partner
Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company today announced a partnership with Exterion Media France. Through this partnership, Exterion Media’s inventory will be integrated into the Hivestack Supply-Side Platform (SSP), bringing additional scale [...]
Retail Media: The What & The Why
Retail media is one of the most talked about emerging areas within the media and marketing industries. For those yet to be introduced to the space, retail media describes advertising sold within digital properties in which products or services are also [...]
Zeotap Report Reveals the Commercial Impact of Data Privacy
New research published by Zeotap, the next-generation Customer Data Platform, has revealed how data privacy can impact revenue through its potential to build or damage consumer trust. Showing that the real cost of data privacy done poorly is as likely [...]
Big Tech Sanctions Russia Following Ukraine Invasion; Chinese Start Ups Join TikTok's Exit from India
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Social media giants sanction Russian media following Ukraine invasion; Chinese start ups follow TikTok's exit from India; Apple [...]
Emily Ad Woman's & The Women In Programmatic Network's Emily Palmer on Russian Ad Bans; AMP; and Google’s Checks
On this week’s episode of TheMadTech Podcast, Emily Palmer, consultant at Emily Ad Woman and board member of The Women in Programmatic Network, joins ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane to discuss Russian ad bans; Accelerated Mobile Pages; and Google’s [...]
An Open Letter to the Advertising Technology Industry from MGID
Russia's attack on Ukraine stretched into its sixth day on 1st March, with a huge armoured convoy moving toward the capital, Kyiv, and major cities hit by more heavy shelling. So far, at least 102 civilians in Ukraine have been killed [...]
DoubleVerify Earns MRC Accreditation Across Its Suite of Programmatic Targeting Services
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today announced that it has been granted accreditation by the Media Rating Council (MRC) across its suite of programmatic targeting services. The following services are now accredited: Fraud/IVT (SIVT and [...]
Bidstack Partner with Popular Farm Simulation Game Goodville
Bidstack, the leading in-game advertising platform, has announced an exclusive new partnership with Stork Limited for the popular farming game Goodville. The partnership will see Bidstack’s lightweight SDK integrated into the title allowing ads to be served seamlessly onto banners and [...]
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