Latest Stories

• Publicis Media France Signs a Partnership with Manadge

  3 years ago News

  

  Manadge, the programmatic management platform, has been chosen by Publicis Media France to simplify its trading operations with publishers working with Manadge.  Manadge's platform automates most operations related to daily exchanges between agencies and publishers, and facilitates advertising spend monitoring with [...]

• AdPushup Secures Ad Revenue Optimisation Mandate for EssentiallySports

  3 years ago News

  

  EssentiallySports, a digital-first sports media house, has signed a multi-layered mandate for ad revenue optimisation with AdPushup, a Google-certified ad revenue monetisation platform. As per the mandate, AdPushup will manage their ad inventory and will be their long-term partner for [...]

• Kin + Carta Bolster Growth with Triple Acquisition; Singtel Explores Sale of Amobee

  3 years ago News

  

  In today's ExchangeWire news digest: Kin + Carta confirm triple acquisition to enhance growth; Singtel appoints Moelis to explore the potential sale of ad tech subsidiary, Amobee; and Billups announces acquisition of software provider, Outchart.   Kin + Carta Pursue International Growth with Strategic Triple [...]

• Global Attention Platform Amplified Intelligence Expands Into EMEA With New UK Office

  3 years ago News

  

  Global attention measurement platform Amplified Intelligence is expanding into the UK.  The Adelaide-based company – a global leader in the research and measurement of online human attention – is opening a new regional HQ in London, and has appointed Unruly’s global [...]

• Walmart Reveal USD$2.1bn Ad Business; China to Support Struggling Service Sector

  3 years ago News

  

  In today's ExchangeWire news digest: Walmart release Q4 report, detailing their USD$2.1bn (~£1.54bn) global ad business; Chinese regulators announce they are urging food delivery platforms to lower service fees charged to restaurants; and Len Blavatnik, British-American billionaire investor, has agreed [...]

• Tappx reports 97% Increase in Annual Revenue

  3 years ago News

  

  Tappx, a leading ad tech company delivering digital advertising solutions for mobile, OTT, and desktop, is thrilled to reveal 97% year-on-year revenue growth for the year ending 31st December 2021. This growth trajectory reflects the company’s successful pivot to offer only [...]

• Talon Group's Plexus Partners with Mediaplus Group to Drive Creativity & Innovation in OOH

  3 years ago News

  

  Talon Group’s Plexus - a leading independent out-of-home (OOH) global network - today announced a strategic partnership with Mediaplus Group to provide OOH services to Mediaplus clients. The partnership opens up new opportunities for both sides to implement cross-border OOH campaigns.  Headquartered in Munich, [...]

• Silverbullet Supports RSMB to Enhance and Empower UK Broadcast Measurement

  3 years ago News

  

  Silverbullet has announced it has signed a contract with media measurement company, RSMB, as it continues to enhance and expand its expert offering to the broadcaster industry. Silverbullet is excited to partner with RSMB to transform their data and technology [...]

• ID5 ID Integrated by COPE Group

  3 years ago News

  

  COPE Content Performance Group (COPE), working with over 100 platforms in Austria, is integrating with ID5, the market-leading identity provider for digital advertising, to protect the publishers' data and monetise their users with a privacy-by-design approach. COPE Content Performance Group is [...]

• OneTrust Announces Emily McEvilly as First Chief Customer Officer

  3 years ago News

  

  OneTrust have announced Emily McEvilly is joining the company as their first chief customer officer, effective from 1st March. McEvilly brings over 25 years of deep experience focused on customer success at leading technology companies, delivering seamless and impactful customer journeys. In this [...]