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Scibids Launches in Australia & New Zealand with James Whitbread as Country Manager
Scibids, the global leader in artificial intelligence for digital marketing, has launched in Australia and New Zealand, with James Whitbread appointed as country manager. Scibids is the independent global leader building Artificial Intelligence (AI) to make marketing more effective. Scibids AI [...]
Anzu & Top Down Games Partner to Bring Advertisers into Roblox Hit All Star Tower Defense
In-game advertising company Anzu has partnered with Roblox game development group Top Down Games to allow advertisers to run their campaigns within All Star Tower Defense, a hit experience on the Roblox platform, playable across mobile, PC, and console, which [...]
AI Brings Scale and Relevance to CTV - Introducing Illuma Compass™
Illuma Technology today introduces a new cross-platform targeting tool, Illuma Compass™, which targets ads seamlessly across the open web and CTV, steered by cookieless signals from live audience behaviour. Operated exclusively through Xandr Invest, Illuma Compass™ allows traders and marketers to [...]
TheViewPoint is Now Certified by Extreme Reach Video Ad Server
TheViewPoint, an SaaS video ad monetisation platform for CTV/OTT publishers, is now certified by Extreme Reach, the global leader in creative logistics, to run Extreme Reach VAST tags. The certification recognises TheViewPoint for adopting the CTV industry’s best practices in delivery [...]
SoftBank Discuss Arm IPO; Meta's Oversight Board Advise Tighter Protection Against Doxing
In today's ExchangeWire news digest: SoftBank announce plans for Arm's IPO after the merger between Nvidia and Arm terminated; Meta's Oversight Board have advised that the platform should have a stronger stance against doxing; and Shopware have raised USD$100m (~£73.66m) [...]
Bouygues Telecom, Realytics, and Smart Create TVMOTIK for Targeted TV Advertising
Bouygues Telecom, a full-service electronic communications operator, Realytics, which is spearheading convergence between TV and digital, and Smart, an independent platform for optimising connected-TV and video marketing spend, have announced the launch of TVMOTIK. This alliance – plus the unique full-stack solution it [...]
smartclip Launches New Audience-Based Ad Solution for Privacy-Safe and ID-Free Targeting
smartclip, the ad tech platform of RTL Group, has introduced smart Audiences, the next generation targeting solution that addresses the growing demand for non-intrusive targeting practices. smart Audiences integrates two proven cornerstones of identity-safe advertising in a streamlined offering: socio-demographic online [...]
Cavai Announces Launch of Conversational Video to Maximise Engagement and Impact
Cavai, the leading conversational advertising cloud, has launched conversational video, a groundbreaking format designed to maximise engagement within digital advertising. The format harnesses the established power of moving images and combines it with conversation, to drive maximum engagement. Steffen Svartberg, founder and [...]
Facebook Threatens to Leave Europe; Google Faces €2.1bn Over Shopping Antitrust Lawsuit
In today's ExchangeWire news digest: Facebook threatens to withdraw from Europe if data-sharing with its US operations ends; Google faces a new lawsuit of at least €2.1bn (£1bn) over shopping antitrust case; and Innovid acquires TVSquared for USD $160 million (£118m). Facebook Threatens [...]
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