Latest Stories

• Amazon Prime Undercuts Netflix’s Ad Prices; Hyve Acquires POSSIBLE; Connatix and JW Player Discuss Merger

  4 months ago News

  

  On today’s news digest: Amazon Prime Undercuts Netflix’s Ad Prices; Hyve Acquires POSSIBLE; Connatix and JW Player Discuss Merger  In the next sequel of the streaming wars, Amazon Prime has undercut Netflix’s ad prices. This follows Disney cutting its CPMs by [...]

• impact.com Unveils Fully Customisable Customer Referral Solution

  4 months ago News

  

  impact.com, the world’s leading partnership management platform, today (July 30th, 2024) announced the launch of impact.com/advocate, a customisable customer referral marketing solution that empowers brands to engage their customers effectively with tailored offers. With custom and highly engaging referral programmes that [...]

• Equativ & Illuma Partner to Increase Performance, Accuracy & Scale for Advertisers

  4 months ago News

  

  Equativ, the global independent ad platform, announced an integration with Illuma, the leading contextual-AI firm, that will bring advanced AI-powered audience expansion and content categorisation across Equativ’s curation platform, Equativ Buyer Connect (EBC).Through the partnership with Illuma, Equativ’s media buyers [...]

• Prime Day Drives 1,000% Increase in Amazon Interest

  4 months ago News

  

  Prime Day this year drove a near 1,000% increase in interest in Amazon in the run-up to and during the event, new research from Taboola has shown. Taboola analysed readership figures around Amazon related media articles from across its network of [...]

• Decoding Supply-Path Optimisation with Opti Digital’s CEO Magali Quentel-Reme

  4 months ago News

  

  In this interview, Magali Quentel-Reme, CEO of Opti Digital, dives deep into the supply-path optimisation process. She examines whether publishers should favour a particular path, as well as looking at how they can protect their website's performance. What is the [...]

• Quantcast's Amit Kotecha on Google's Cookie Deprecation U-Turn

  4 months ago Podcast

  

  Google have decided not to deprecate third-party cookies in Chrome after all. Quantcast CMO Amit Kotecha joins ExchangeWire COO Lindsay Rowntree to discuss what this means for the industry. Tune in as they cover: • What does the cookie deprecation reversal really [...]

• UK BVOD Ad Spend to Surpass £1 Billion in 2024; FTC to Investigate Surveillance Pricing; Grab Abandons Acquisition of Trans-cab 

  4 months ago News

  

  On today’s news digest: UK BVOD Ad Spend to Surpass £1 Billion in 2024; FTC to Investigate Surveillance Pricing; Grab Abandons Acquisition of Trans-cab  UK Ad spend on broadcast video on demand (BVOD) services will surpass £1bn for the first time [...]

• Piwik PRO Transforms Publisher Analytics with Fully Customisable Real-Time Dashboards

  4 months ago News

  

  Digital data analytics and activation vendor Piwik PRO has announced today (July 29th, 2024) the release of its new real-time dashboards feature, which is now an integral part of the Piwik PRO Analytics Suite platform.  Dashboards enable users to monitor their [...]

• Open AI Testing Search to Rival Google; NBA Signs Deals with Disney, Amazon and NBCUniversal; Douyin Misses Sales Goal 

  4 months ago News

  

  On today’s news digest: Open AI Testing Search to Rival Google; NBA Signs Deals with Disney, Amazon and NBCUniversal; Douyin Misses E-Commerce Sales Goal  In an attempt to outpace rival Google, OpenAI is testing a new online search tool prototype: SearchGPT. [...]

• OMG’s Bharat Khatri on Google’s Cookie U-Turn, Social Commerce Investment in APAC and How Brands can Win on Prime Day 

  4 months ago Podcast

  

  On this episode of the MadTech Podcast, ExchangeWire Head of Content John Still is joined by CEO Rachel Smith and Bharat Khatri, Chief Digital Officer at Omnicom Media Group Asia Pacific to discuss the latest in media and marketing.  They discuss this [...]