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Yieldmo Expands into UK Market with New Senior Appointment
Yieldmo, a leading advertising technology company that operates a smart exchange for buyers and sellers, has announced the appointment of Stephen Cutbill in the newly created role of UK general manager. Stephen will spearhead developing and executing the company’s local strategy, [...]
Is Your DCO Campaign Stuck in First Gear?
In this contributed article written exclusively for ExchangeWire, the team at Crimtan discusses how dynamic creative optimisation (DCO) can be used to maximise sales, key mistakes marketers make when employing DCO ads, and how they can continue to be used [...]
Predictions 2022: Ad Fraud
In the sixteenth article in ExchangeWire's 2022 Predictions Series, experts assess the current impact of ad fraud, and how the industry must react to protect agencies and buyers alike. Companies that don’t actively fight against fraud will start to be seen [...]
Google Tracking Users' Location “Since at Least 2014”; ESL Gaming and FACEIT Merge
In today's ExchangeWire news digest: Attorney General Karl Racine has sued Google for making it hard for users to prevent the tech giant from tracking their location; ESL Gaming and FACEIT have merged after Savvy Gaming Group bought both platforms; [...]
impact.com Partners with Lifestyle E-Commerce Platform Ellos in the Nordics
The leading partnership management platform, impact.com, has announced a partnership with Ellos in the Nordics, as its team continues to expand across Europe. Ellos is a fashion and lifestyle company within Ellos Group - the leading e-commerce group in the Nordic [...]
66% Of UK Gamers Say They Would Welcome More Advertising Into Their Games
Study by in-game advertising company Anzu.io reveals what UK gamers look like, what’s important to them, and what their attitudes are towards in-game advertising in 2022. Two-thirds of gamers in the UK say they would welcome more brands into their favourite [...]
Creativity in Technology: Q&A with 59A
In this Q&A written exclusively for ExchangeWire, Laurie Wright, chief strategy officer at 59A, discusses how the use of technology solutions is set to evolve following the deprecation of identifiers, including how non-audience-tied signals can be used to bridge the [...]
Unilever Media Chief David Porter Joins Amplified Intelligence As Strategic Advisor
Global attention measurement platform Amplified Intelligence today announced Unilever’s outgoing VP of global media David Porter is joining the company as an advisor. A leading figure within the media industry for more than 30 years, Porter will take an active role [...]
Metaverse Campaign Launched by Huobi; Swiggy Raise USD$700m
In today's ExchangeWire news digest: Huobi Global have launched a new initiative to fund metaverse developments; Swiggy have raised USD$700m (£519m) in a Series K round; and 6sense have just completed a USD$200m (£148.3m) Series E funding round just 10 [...]
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