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IPA Bellwether Report Q4 2021: Budgets Increase Across the UK Despite Omicron Slowing Growth
The IPA Bellwether Report Q4 2021, published today (20th January 2022), has revealed that total UK marketing budgets have increased for a third successive quarter. Despite total market growth slowing in Q3 2021 due to the emergence of the Omicron [...]
Crypto.com Data Breach Confirmed; Marfeel Violate Privacy Policies
In today's ExchangeWire news digest: Crypto.com's CEO, Kris Marszalek, confirms data breach in Bloomberg TV interview; Marfeel have been accused of violating IAB privacy policies and GDPR regulations by Confiant; and Carry1st have raised USD$20m (£14.7m) in a Series A [...]
Blue Billywig Continues Expansion with Senior Media Hire in the EU Region
Following hot on the heels from recent senior hires in the Nordics and Singapore, all-in-one online video platform Blue Billywig today announces the appointment of Hugo ten Brink to drive business development across Europe. Hugo is an industry veteran, with a [...]
Microsoft Shock the Industry with Acquisition; “The Surveillance Advertising Business Model is Broken” - Rep. Eshoo
In today's ExchangeWire news digest: Microsoft have agreed to buy Activision Blizzard in an all-cash deal worth $68.7bn (£50.57bn); a new bill has been introduced to limit advertising platforms from using personal information to target ads; Animoca Brands have raised [...]
Croud Strengthens Luxury Digital Marketing Offer with Acquisition of VERB
Croud, the award-winning digital marketing agency working with some of the world’s leading brands, has acquired of VERB Brands, the leading luxury performance marketing agency. The news marks Croud’s first UK acquisition since receiving funding from private equity investment firm LDC [...]
TheViewPoint Releases Intelpoint Machine Learning Algorithm for Bidding Optimisation
TheViewPoint, an SaaS video ad monetisation platform for CTV/OTT publishers, after successful Beta tests has officially released its one-of-a-kind machine learning algorithm, TVP Intelpoint, which is now applied on the platform by default. The solution aligns demand-side platforms (DSPs) with [...]
Predictions 2022: The Investment and Public Markets
In the fourteenth article in ExchangeWire’s 2022 Predictions Series, experts from across the financial landscape analyse the ups and downs of the investment and public markets, and how it will shape up in the future. The year 2020 saw the market [...]
Good-Loop Launches Green Watermark For Climate-Friendly Ads
Global ad tech platform Good-Loop today launched a new green watermark that shows consumers whether an online ad is environmentally-friendly. Digital campaigns contribute significantly to the ad industry’s global carbon footprint. A typical online campaign emits 5.4 tonnes of carbon dioxide [...]
Didomi Releases Preference Management Platform
Didomi, a global leader in consent and preference management, is announcing today the public release of its Preference Management Platform (PMP). With this new solution, already deployed globally among clients such as Hilti, Pierre & Vacances Center Parcs, Decathlon, or [...]
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