Latest Stories

• tmwi Appoints Matt Franceschi as Deputy Managing Director

  3 years ago News

  

  Independent media group, Oxidise, has appointed Matt Franceschi as deputy managing director at its Warwickshire-based integrated marketing agency, tmwi, as it prepares to further develop client success strategies, and readies itself for further expansion in 2022.  Matt’s key areas of focus [...]

• Sirdata et Smart innovent au service des acheteurs et des éditeurs

  3 years ago News

  

  Smart, la plateforme indépendante de monétisation publicitaire, et Sirdata, expert en adressabilité, s’associent pour offrir aux acheteurs médias un accès direct à des packages d’inventaires, enrichis par la donnée, et ainsi valoriser un écosystème publicitaire toujours plus premium. S’appuyant sur [...]

• Sirdata & Smart Partner to Serve Publisher & Buyer Requests

  3 years ago News

  

  Smart Ad Server (“Smart”), the leading independent ad monetisation platform built for premium publishers to serve demanding buyers and Sirdata, the expert in addressability, have joined forces to offer media buyers direct access to premium inventory powered with data to [...]

• Merkle Appoints Floris Oranje as Salesforce Practice Lead UK

  3 years ago News

  Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has appointed Floris Oranje to the position of Salesforce practice lead for Merkle and dentsu’s CXM Service Line in the UK. In this new role, Oranje will [...]

• Carousell Media Group Launch "Recommerce" Platform; Apple Comply With Dutch Ruling

  3 years ago News

  

  In today's ExchangeWire news digest: Carousell Media Group have launched Connect, a "recommerce" programmatic buying platform; Apple have complied with a Dutch ruling ordering the tech giant to allow developers of dating apps to offer alternative payment methods; and Mio [...]

• Identity Solution Adoption & Testing

  3 years ago News

  

  In this contributed article, Chris Hogg, EMEA managing director at Lotame, outlines both the advantages and challenges to participants across the advertising ecosystem in adopting identity solutions in the wake of third-party cookie deprecation. At the start of 2021, in our [...]

• Anzu Names Chris Blight as VP Demand

  3 years ago News

  

  Based in the UK, Chris Blight joins in-game advertising company Anzu.io to lead the global demand team as the company continues to expand across the globe. An industry veteran and advertising expert, Blight has been part of the UK ad industry [...]

• Hivestack Launches Programmatic Digital Out-of-Home (DOOH) Marketplace in Malaysia

  3 years ago News

  

  Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company today announced the launch of full operations in Malaysia. Now for the first time, brands, agencies and omnichannel demand-side platforms (DSPs) in Malaysia can access the [...]

• Google and Facebook Conspire in Secret Deal; TikTok Consumer Spending Peaked in 2021

  3 years ago News

  

  In today's ExchangeWire news digest: An illegal deal between Facebook and Google has come to light after a group of US states have filed their third amended complaint; TikTok consumer spending reached USD$2.3bn (£1.7bn) in 2021; and Bolt have raised [...]

• Influencer Marketing: Turbocharge Your Digital Marketing Programme

  3 years ago News

  

  Following the release of the Guide to Influencer Marketing ebook, Owen Hancock, marketing director EMEA at impact.com, discusses how the channel can be used effectively to bolster digital marketing efforts. Over the past couple of years, the partnership economy has developed [...]