Latest Stories

• OMG’s Bharat Khatri on Google’s Cookie U-Turn, Social Commerce Investment in APAC and How Brands can Win on Prime Day 

  4 months ago Podcast

  

  On this episode of the MadTech Podcast, ExchangeWire Head of Content John Still is joined by CEO Rachel Smith and Bharat Khatri, Chief Digital Officer at Omnicom Media Group Asia Pacific to discuss the latest in media and marketing.  They discuss this [...]

• The Stack: Google’s Cookie U-Turn; Latest Company Earnings

  4 months ago News

  

  This week on The Stack: Google’s Cookie U-Turn; Latest Company Earnings; Amazon Prime Day Breaks Records; Today’s MadTech Daily Podcast  The biggest industry news this week was, of course, Google’s cookie U-turn. Google announced that finally, it will not be deprecating [...]

• Farah Golant Joins Seedtag Board of Directors

  4 months ago News

  

  Seedtag, the global leader in contextual advertising, announced the appointment of Farah Golant to its board of directors.  Golant joins the Seedtag board with over three decades of experience in executive roles, including serving as the CEO of All3Media and 22 [...]

• Multilocal Strengthens Leadership Team by Appointing Rachel Powney to Lead Global Marketing

  4 months ago News

  

  Multilocal, the programmatic curation as a service specialist, is pleased to announce the appointment of Rachel Powney to the newly created role of vice president of marketing. With 20 years of experience in the ad tech industry, Rachel is set [...]

• The Cookie Lives, But the Pie Gets Smaller

  4 months ago News

  

  First, we had the delay. Then, the abandonment. On Monday, Google announced via a blog post that it was shelving the deprecation of the third-party cookie, and would instead, “introduce a new experience in Chrome that lets people make an [...]

• The Future is Bright for Contextual Technologies 

  4 months ago News

  

  John Snyder, Grapeshot co-founder, joins us to discuss the future of contextual advertising, and how contextual tech solves some of the industry’s trickiest challenges. I was deeply saddened to hear that Oracle Data Cloud is closing its advertising data services, including [...]

• Clinch & MetaRouter Partner to Provide Cookieless Solution for Event Tracking Tied to Dynamic Advertising

  4 months ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, announced today (July 25th, 2024) a partnership with MetaRouter, the trailblazer in server-side tag management and real-time event management. The partnership [...]

• United States Vs Google: The Biggest Event of the Year

  4 months ago News

  

  Forget sipping rosé as you promenade in your summer finery down La Croissette. Forget the end of year awards festivities as you wrestle with the choice of lamb or chicken. Forget even Google’s u-turn on the deprecation of the third-party [...]

• Informa Acquires Cannes Lions Owner Ascential; YouTube Earns £6.7bn in Q2 Ad Revenue; UK Streaming Market Loses 300k Subscribers

  4 months ago News

  

  On today’s news digest: Informa Acquires Cannes Lions Owner Ascential; YouTube Earns £6.7bn in Q2 Ad Revenue; UK Streaming Market Loses 300k Subscribers Informa, the UK based and world’s biggest international events group, has agreed to acquire Ascential, owner of global [...]

• Teads Appoints Nick Crossley as UK Automotive Industry Director

  4 months ago News

  

  Teads, the global media platform, announces the appointment of Nick Crossley as UK automotive industry director. Nick joins Teads from his role as UK market director at McClaren, bringing with him over 20 years of experience in the automotive industry, across [...]