Latest Stories

• Predictions 2022: The Future of Measurement and Attribution

  3 years ago News

  

  In the ninth article in ExchangeWire's 2022 Predictions Series, industry experts discuss the future of measurement and attribution, considering how the impending demise of third-party cookies will affect the industry.   The focus for 2022 will be testing The death of the cookie [...]

• Predictions 2022: Publishers & First-Party Data Part 1

  3 years ago News

  

  In the eighth article in ExchangeWire's 2022 Predictions Series (and the first of its own two-parter), experts from across the industry share their thoughts on what 2022 holds for publishers and first-party data.   Bolstering the value of first-party data will help [...]

• Vocento Choisit Smart pour Remplacer l’Ensemble de sa Stack Technologique, Ad Server et SSP.

  3 years ago News

  Vocento, 1er groupe de presse espagnol, annonce aujourd’hui sa collaboration avec Smart, la plateforme indépendante de monétisation publicitaire. L’objectif de ce partenariat est de fournir à l’ensemble de ses clients annonceurs et acheteurs médias un accès direct à un inventaire [...]

• Vocento Enters Partnership with Smart

  3 years ago News

  Vocento and Smart have reached an agreement to work together to deliver the best technology solutions to the advertising market, to provide clients and media buyers with a high-quality and varied inventory, increased visibility and optimised results. Vocento has chosen [...]

• China Mobile Pull Off Mega Shanghai Listing; Tencent Divest Shares in Sea Ltd

  3 years ago News

  

  In today's ExchangeWire news digest: China Mobile have raised USD$9bn (£6.6bn) in Shanghai listing; Tencent have divested holdings worth USD$3.01bn (£2.2bn) in Sea Ltd; OpenSea have raised USD$300m (£221.6m) in a Series C round.   China Mobile raise USD$9bn (£6.6bn) after pulling [...]

• HUMAN Raises USD$100m in Growth Funding Round Led by WestCap & NightDragon

  3 years ago News

  

  HUMAN Security, Inc. (formerly White Ops)—the global leader in collective protection against sophisticated bot attacks and fraud—today announced a USD$100m (£74m) growth funding round led by WestCap with additional investment from NightDragon and other current investors to support the company [...]

• impact.com Announces New Parental Leave Policy

  3 years ago News

  

  Partnership management platform, impact.com, has welcomed the new year with a new global parental leave policy, which outlines the enhanced support that it provides to eligible employees when they become parents or take on parental responsibility. With the company now offering [...]

• Tencent Take a Stake in Monzo; India's Antitrust Watchdog Orders Apple Investigation

  3 years ago News

  

  In today’s ExchangeWire news digest: Tencent Holdings have taken a small stake in Monzo; The Competition Commission of India have instructed an investigation into Apple’s business methods; and LinkedIn's data security lawsuit has been dismissed.   Tencent take a stake in Monzo [...]

• Cloud Technologies and OnAudience.com Supporting Tech To The Rescue

  3 years ago News

  

  OnAudience.com, one of the world’s largest audience data providers and subsidiary of Cloud Technologies Group, supports Tech To The Rescue (TTTR) as a Founding Partner. TTTR is an international initiative that gathers tech companies to help social impact organisations around [...]

• VlogBox Partners with Ya - Alisa to Attract New CTV/OTT Audiences

  3 years ago News

  

  VlogBox, a global platform for CTV app development and distribution, have announced their partnership with the million-strong subscribed YouTube channel for kids, Ya - Alisa. This new cooperation is a great way for both sides to break new ground in [...]