Latest Stories

• China Mobile Anticipate CN¥56bn in Shanghai Listing; TikTok Venture into Food Commerce Market

  3 years ago News

  

  In today’s ExchangeWire news digest: China Mobile aim to raise CN¥56bn (£6.6bn) when they list in Shanghai; TikTok have branched out into the food delivery market with the announcement of TikTok Kitchen; and Meta file a lawsuit to identify individuals [...]

• GumGum Acquires Attention Measurement And Optimisation Platform Playground xyz

  3 years ago News

  

  GumGum, a global media and technology leader, specialising in contextual intelligence, announced the acquisition of Playground xyz, a global attention based advertising platform. The transaction was done using a mix of cash and stock and will be immediately accretive. [...]

• Predictions 2022: Audio & Conversational

  3 years ago News

  

  In the seventh article in ExchangeWire's 2022 Predictions Series, we hear from industry experts in the media, marketing, and commerce ecosystems on how audio and conversational advertising is set to develop in the coming year in the wake of sustained [...]

• Apple Seeking Dismissal from CCI; Palantir to Shift Entire UK Data Processing from US

  3 years ago News

  

  In today’s ExchangeWire news digest: Apple are seeking a dismissal over claims they have damaged competition in India; Palantir are hoping to shift their entire UK data processing operations from the US before the "regulatory tsunami"; and Kurly have raised [...]

• Blockchain-Enabled Gaming: Q&A with Don Norbury, Shrapnel

  3 years ago News

  

  Following their USD$10.5m (£7.93m) funding round earlier in November, ExchangeWire speaks to Shrapnel head of studio Don Norbury on how the developer will use the investment and how blockchain-enabled gaming is set to evolve. How will the funding be used to [...]

• SmartHub 2.0: A Big Upgrade Brings in New Functionalities and Capacities

  3 years ago News

  

  DEOX Soft Corp presents a new version of SmartHub White Label Ad Exchange - the software platform that enables businesses to unfold their own independent ad tech marketplaces to achieve profitable, independent, and ultimately transparent media-trading outcomes. Connecting banner publishers and [...]

• Bidstack Secures Landmark Two-Year Commercial Deal with Azerion

  3 years ago News

  

  Bidstack, the in-game advertising platform, today announced a landmark commercial partnership with Azerion, the leading pan-European digital entertainment and media platform, who will be the exclusive commercial partner across Bidstack’s inventory over the next two years. The agreement, thought to be [...]

• European Addressable Media Initiative Launches

  3 years ago News

  

  Today, leading industry participants Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic, in association with The Project X Institute, announced the launch of the European Addressable Media Initiative, focused on supporting the development of addressable media in Europe. The members [...]

• Pixalate Launches Self-Service Ad Trust & Safety API Suite

  3 years ago News

  

  Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, today released its Ad Trust & Safety API suite, a set of self-service APIs and SDKs that give app developers the ability [...]

• SenseTime Postponed IPO; Big Tech to be Responsible for Ads

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: SenseTime have postponed their IPO; UK lawmakers want big tech to be accountable for ads on their platform; [...]