Latest Stories

• Industry Review 2025: The Rise and Rise of AI?

  5 months ago News

  

  ExchangeWire’s Industry Review is back, as we look at the top trends for an pivotal year. Today, we’re taking a look at AI - can its rise and rise continue? A year on from AI’s mainstream, headline grabbing emergence, the media [...]

• Digest: Perplexity Seeks $1bn Funding Round

  5 months ago News

  

  In today's Digest: AI-powered search engine Perplexity seeks massive funding round; Alibaba Group’s Quanzhantui digital marketing tool boosts revenues; ITV seeks Head Of Generative AI Innovation to drive AI-driven content creation. AI-powered search engine Perplexity is reportedly looking to raise up [...]

• Industry Review 2025: What You Need to Know

  5 months ago News

  

  ExchangeWire’s hotly-anticipated Industry Review will be published in January 2025, as we look at the top trends for an era-defining year. Industry Review is back. These are the eight key pillars that will define media, marketing, and commerce in 2025, globally. [...]

• Yahoo ID Solutions Continues Momentum, Extends Publisher Availability to Provide Publishers Better ROI on their Recognised Audiences

  5 months ago News

  

  Yahoo, today (October 18th, 2024) announced that Yahoo Identity Solutions are now widely available through leading publisher tools and SSPs. With this update, publishers can implement Yahoo Identity Solutions through launch partners Amazon Publisher Services (APS) via Connections Marketplace, InMobi [...]

• Q3 in Ad Tech: Trials and Tribulations

  5 months ago News

  

  In our latest quarterly wrap, head of content John Still takes a look at the events that have defined Q3 2024. What made headlines over summer? It’s hard to look anywhere other than Google’s legal wranglings as we look back at [...]

• Publicis' Mark Krebs on Privacy Regulation, App Stores and Shoppable TV

  5 months ago Podcast

  

  In this episode of the MadTech Podcast, Mark Krebs, Chief Strategy Officer, Publicis Media, Singapore & Southeast Asia, joins Lindsay Rowntree and Mat Broughton. Tune in as they discuss privacy and compliance certification, Google's hand being forced over app stores, and [...]

• Clinch’s Charel MacIntosh, Honoured as a 2024 P2PI Women of Excellence Award Winner

  5 months ago News

  

  Clinch, the leader in dynamic ad serving & personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (October 18th, 2024) that Charel MacIntosh, head of business development & strategic partnerships, has been named a recipient of [...]

• Clinch Joins Amazon Ads Partner Network as Certified Global Ad Server

  5 months ago News

  

  Clinch, a leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Advertising Platform, announced today (October 17th, 2024) that Clinch has received the Amazon Ads ad serving certification, enabling it to offer its clients automated, [...]

• IPA Bellwether Q3 2024: Caution Prevails

  5 months ago News

  

  The Q3 2024 IPA Bellwether Report reveals that UK companies paused marketing budget increases for the first time in 14 quarters due to uncertainty surrounding the Autumn Budget. What does the industry think?  The net balance for marketing budget revisions dropped [...]

• Invibes renforce son équipe commerciale afin de développer sa croissance internationale et des solutions publicitaires innovantes

  5 months ago News

  

  Invibes Advertising (Invibes), leader de l’innovation publicitaire digitale, annonce le recrutement de sept nouvelles personnes en France. Pour soutenir sa stratégie de développement à l’international et ses nouvelles solutions publicitaires alimentées par l’IA Générative, l’équipe parisienne s'est agrandie de 50% [...]