Latest Stories

• Global Ad Spend to Surpass $1tn in 2024; TikTok Shop Launches in Spain; European Regulators Examine Google and Meta’s Ad Partnership 

  2 weeks ago News

  

  News in brief: Global Ad Spend to Surpass $1tn in 2024; TikTok Shop Launches in Spain; European Regulators Examine Google and Meta’s Ad Partnership  Global Ad Spend to Surpass $1tn in 2024 Global ad spend is set to rise by 9.5% in [...]

• Amplified Intelligence Appoints Anneliese Urquhart as CEO

  2 weeks ago News

  

  Amplified Intelligence, the most trusted source for accurate attention measurement, today (December 10th, 2024) announces the appointment of Anneliese Urquhart as chief executive officer (CEO).  In a planned leadership transition, Urquhart will take the reins from Karen Nelson-Field, the visionary founder [...]

• Taboola Signs New Content Recommendations Deal with Future, Extending Partnership into 12th Year

  2 weeks ago News

  

  Taboola, a global leader in powering recommendations for the open web, today (December 11th, 2025) announced the renewal of its long-standing partnership with Future, a global multi-platform media company and leading digital publisher of specialist media. The new agreement takes [...]

• Rewriting the Rules: How 2025 Will Redefine Brand Safety in Media

  2 weeks ago News

  

  Charlotte Powers, Head of Digital at Bountiful Cow, examines how brand safety in media is evolving. What can we expect from brand safety as we move into 2025? As we look back on the launch of Relative Advantage Unblocked, it’s [...]

• DoubleVerify Launches Industry-Leading GenAI Protection

  2 weeks ago News

  

  DoubleVerify (DV), the leading software platform for digital media measurement, data, and analytics, announced the launch of its Generative Artificial Intelligence (GenAI) Website Avoidance & Detection solution. This innovative offering helps advertisers navigate the risks posed by low-quality, AI-generated content [...]

• Omnicom Acquisition of IPG Confirmed; TikTok Requests Emergency Injunction Against US Ban; CMA Investigating Outbrain and Teads Merger 

  2 weeks ago News

  

  News in brief: Omnicom Acquisition of IPG Confirmed; TikTok Loses Appeal Against US Ban; CMA Investigating Outbrain and Teads Merger  Omnicom Acquisition of IPG Confirmed Following news that Omnicom was in advanced talks to buy Interpublic Group (IPG), the deal has now [...]

• adWMG & Azerion Enhanced Games Revenue Applying Cross-Device Targeting

  2 weeks ago News

  

  adWMG is a part of global WMG International - a focused monetisation and promotion platform focusing on providing professional advertising services for console game developers/publishers and monetising web, CTV, and mobile applications by connecting to them directly or through the [...]

• Attekmi Recognised for Superior Customer Service in Ad Tech with Top Industry Awards

  2 weeks ago News

  

  Attekmi (former SmartHub) was recognised for outstanding customer support with top industry awards, including accolades from ExchangeWire and Titan Awards. In 2024, the Attekmi team became the winner in the Best Client Services Team nomination from ExchangeWire and was selected by [...]

• Omnicom to Buy IPG? The Observer Sale Given Go Ahead; Channel Factory Seeks Backer

  2 weeks ago News

  

  News in brief: Huge Agency Merger on the Horizon? Go Ahead Given for The Observer Sale; Channel Factory Seeks Backer; Perplexity Adds Publishers to Ad Revenue Program  Omnicom to buy IPG? Huge agency news broke on Sunday evening, as Omnicom is reportedly [...]

• Bedrock Platform’s Austin Scott on Brands Changing Agency Remuneration and Growing Global Ad Spend 

  3 weeks ago Podcast

  

  On this MadTech Podcast, ExchangeWire head of content John Still is joined by CEO Rachel Smith and Austin Scott, chief commercial officer and co-founding partner of Bedrock Platform to discuss the latest in ad tech. They discuss how brands have [...]