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Digest: X to Drop Twitch from Ad Spend Lawsuit; EU Looks to Ease AI Compliance for Startups
Today’s digest looks at X’s agreement to drop Twitch from its lawsuit targeting advertisers over pulling their ad spend from the platform, the EU looking to ease AI compliance for startups, and Snapchat launching Sponsored AI Lenses. X to Drop Twitch from [...]
First Avenue Partners with Pubstack to Optimise Ad Monetisation
Pubstack, the most advanced monetisation management solution for publishers, is proud to announce its new partnership with First Avenue, a leading Italian media and technology company. Through this collaboration, First Avenue will leverage Pubstack's cutting-edge technology to further optimise its [...]
Retail Media’s Gold Rush: Boom, Bust, or a Fragmentation Frenzy?
In her latest feature, Shirley Marschall turns her attention to retail media. Is this the future of commerce? How can the independents compete with the walled gardens? And, ultimately, is the retail media boom sustainable? The retail media gold rush is [...]
Invibes svela il futuro dell'impatto Adv con la Hyper-Personalization GenAI
Invibes Advertising (Invibes), leader nell'innovazione del digital advertising, sta rivoluzionando la pubblicità digital con la Hyper-Personalization GenAI utilizzando avanzati Large Language Models (LLMs) e formati esclusivi in-feed per generare un engagement senza pari, brand impact e business outcomes. Questa soluzione [...]
Invibes revoluciona el impacto publicitario digital con la hiperpersonalización Gen-IA
Invibes Advertising (Invibes), líder en innovación publicitaria digital, está revolucionando las soluciones ‘convencionales’ a través de la hiperpersonalización GenIA, aprovechando los modelos avanzados de lenguaje LLM (Large Language Models) y los formatos exclusivos in-feed para potenciar la interacción y el [...]
R/GA’s Ryan Wareham on How the Agency Landscape is Evolving
In this podcast special, ExchangeWire’s head of content John Still is joined by Ryan Wareham, SVP managing director EMEA at R/GA, to discuss how the agency landscape is evolving. Wareham expands on: The recent shifts that have taken place in the agency [...]
BCU & Covatic Set New Benchmark in AI Cybersecurity Research
Birmingham City University (BCU), in partnership with Covatic, has unveiled groundbreaking research to protect AI models from cyber threats. AI models are now integral to high-stakes industries like healthcare and autonomous vehicles. These systems exhibit high accuracy in analysing images, often [...]
Invibes Enthüllt die Zukunft der Werbewirkung mit GenAI-Hyper-Personalisierung
Invibes Advertising (Invibes), ein führendes Unternehmen in der digitalen Werbeinnovation, revolutioniert die digitale Werbung mit GenAI-Hyper-Personalisierung – unter Nutzung fortschrittlicher Große Sprachmodelle (LLMs) und exklusiver In-Feed-Formate, um unvergleichliches Engagement, Markenimpact und Geschäftsergebnisse zu erzielen. Diese Lösung der nächsten Generation ermöglicht [...]
Digest: Court Rejects UK Gov’s Request for Secret Hearing in Apple Data Case; Spotify Unveils New Ad Tools
Today’s digest looks at a court rejection of the UK Government’s petition to keep its Apple backdoor data demand secret, Spotify’s new ad tools and the White House’s direction for federal agencies to appoint AI leaders and develop strategies. UK Court [...]
Growing for Growth; Azerion UK Expands Commercial Team with Three New Hires
Digital advertising platform Azerion UK has made three new hires to its commercial growth team as it continues to focus on expanding its business operations. Marco Perin joins the company as growth and strategy director following several roles at Nano Interactive. [...]
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