Latest Stories

• Start.io Partners with Intent IQ to Enhance Ad Bids with Alternative ID Solution & Audience Extension

  2 weeks ago News

  

  Start.io, an industry-leading, mobile-driven SSP, today (January 15th, 2025) announced its partnership with Intent IQ, a leader in identity resolution, to expand its audience targeting capabilities.  Under this partnership, Start.io matched mobile advertising IDs (MAIDs) with their corresponding alternative IDs using [...]

• Planet Sport Partners with AppHarbr by GeoEdge to Champion Ad Quality for 25m Fans

  2 weeks ago News

  

  AppHarbr by GeoEdge, the global in-app ad security and quality leader, has partnered with Planet Sport, one of the UK’s largest independent sports media companies, to secure and enhance the advertising experience for its 25+ million users. The partnership secures in-app [...]

• Pubstack Accelerates Global Expansion with the Appointment of Alban Silve as Country Manager for France & Belgium

  2 weeks ago News

  

  Pubstack, the leading ad management platform, announces the appointment of Alban Silve as country manager for France and Belgium. This strategic hire marks a significant milestone in Pubstack’s global growth journey, as the company expands its international footprint while doubling [...]

• 2025 Predictions: OOH, DOOH, and Beyond

  2 weeks ago News

  

  As the advertising landscape continues to evolve, 2025 promises to be a transformative year for out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (PDOOH). These channels, long recognised for their ability to captivate audiences in public spaces, are now [...]

• Axis & Edge226 Forge Partnership to Elevate In-App & CTV Advertising

  2 weeks ago News

  

  Axis, a global programmatic platform connecting advertisers and suppliers, is excited to announce its partnership with Edge226, a leading provider of mobile-first performance services. This bilateral collaboration aims to enhance advertising performance and optimise revenue opportunities for publishers while empowering [...]

• iq digital & Cedara Partner to Deliver a Greener Future in the German Media Industry 

  2 weeks ago News

  

  iq digital, a leading marketer for quality media in Germany, and Cedara, the Carbon Intelligence Platform, are excited to announce a strategic partnership to power environmental sustainability initiatives for both iq digital and its advertisers and publisher partners.  This collaboration will [...]

• CMA Launches Google Search Investigation; TikTok Denies Sale to Elon Musk while Users Migrate to RedNote; Indonesia Plans Social Media Age Restrictions 

  2 weeks ago News

  

  News in brief: CMA Launches Google Search Investigation; TikTok Denies Discussion of Sale to Elon Musk While Users Migrate to Red Note; Indonesia Plans Social Media Age Restrictions  CMA Launches Google Search Investigation On Tuesday, the UK’s Competition and Markets Authority launched [...]

• What is the Future of Brand Safety on Meta's Platforms?  

  2 weeks ago News

  

  What could Meta’s decision to scrap fact-checking on its social media platforms mean for the ad industry? We look at the changes announced by Meta, examining how its brand safety could be impacted and how this could affect advertisers and [...]

• Meta and Amazon Distance Themselves from DEI; Venu Sports Streaming Cancelled; Apple UK Antitrust Trial Begins

  2 weeks ago News

  

  News in brief: Meta and Amazon Distance Themselves from DEI; Venu Sports Streaming Cancelled; Apple UK Antitrust Trial Begins Meta and Amazon Distance Themselves from DEI Meta has decided to terminate its diversity, equity and inclusion (DEI) programmes, reports Axios. A memo [...]

• Disney Launches New Ad Tech Tools; TikTok Rolls Out Message Ads in APAC; Google Tests AI Podcast Feature for News  

  2 weeks ago News

  

  News in brief: Disney Launches New Ad Tech Tools; Google Tests AI Podcast Feature for News; TikTok Rolls Out Message Ads in APAC  Disney Launches New Ad Tech Tools At its fifth annual Global Tech and Data Showcase last week, Disney announced [...]