Latest Stories

• Programmatic DOOH Adoption Rate Expected to Increase in the UK to 36% in the Next 18 Months

  5 months ago News

  

  Today, (September 17th, 2024) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market.  The findings show that the UK is a well-established prDOOH market, with programmatic accounting for almost a [...]

• ITV Launches Discount Finding Extension; UK to Ban Junk Food Ads Online; The Hague Bans Fossil Fuel Ads 

  5 months ago News

  

  Today’s news: ITV Launches Discount Finding Extension; UK to Ban Junk Food Ads; The Hague Bans Fossil Fuel Ads  ITV has launched ITV Kerching, a new customer-facing affiliate marketing brand which aims to save online shoppers money. It’s a browser extension, [...]

• Onetag & Adelaide Introduce Attention-Based Programmatic Media Planning & Activation

  5 months ago News

  

  Onetag, the AI-powered smart curation platform for high media quality and better performance, today (September 17th, 2024) announces a partnership with Adelaide, the industry leader in attention-based media quality measurement. The partnership will measure Onetag’s global premium supply against Adelaide’s AU [...]

• Haleon Selects PubMatic as Supply Optimisation Partner

  5 months ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (September 16th, 2024) announced the launch of a new collaborative approach to supply path optimisation (SPO) for global healthcare company, Haleon.   PubMatic has been selected by Haleon [...]

• Apple Allows Alternative App Stores on iPad in EU; Spotify Strives to Grow Video Catalogue; OpenAI Launches New Model 

  5 months ago News

  

  Today’s news: Apple Allows Alternative App Stores in EU; Spotify Strives to Grow Video Catalogue; OpenAI Launches New Model  Thanks to the Digital Markets Act, Apple will be allowing third-party app stores on iPads within the EU from today (16th September). [...]

• Google v DoJ: Week One Court Report

  5 months ago News

  

  The ‘trial of the century’ for ad tech is underway. We’ll be wrapping up the events from the courtroom every Friday until the trial ends. As the Google v DoJ trial unfolds, Google’s alleged monopolistic control over the ad market is [...]

• ExchangeWire on Google’s Ad Stack Trial, Online Overtaking TV News and ATS London Highlights 

  5 months ago Podcast

  

  On this team episode of the MadTech Podcast, head of content John Still is joined by CEO Rachel Smith and COO Lindsay Rowntree. Following our ATS London event this week, they look back on highlights from the day as well [...]

• The Stack: Pressure Mounts on Google; Meta Improves DMA Compliance 

  5 months ago News

  

  This week on The Stack: Pressure Mounts on Google; Meta Improves DMA Compliance; Today’s MadTech Daily  This week our ATS London event took place. From discussions about retail media to curation, speakers imparted insights about the latest industry hot topics. Of [...]

• Adnami Launches ‘Sonar’ to Simplify Attention Measurement in Digital Advertising

  5 months ago News

  

  Adnami, a leading provider of attention-first ad tech solutions, is proud to announce the launch of Sonar; its cutting-edge attention measurement technology using a unique one-tag technology to make attention a viable trading currency.  Able to measure both Adnami high impact [...]

• Teads Elevates Travel Performance Advertising with Teads Conversions

  5 months ago News

  

  Teads, the global media platform, is redefining travel advertising with its innovative Conversions solution, transforming the way travel brands achieve their business goals and engage with consumers in a post-pandemic world. Macro situation: As the travel industry rebounds post- COVID-19, marketing [...]