Latest Stories

• AdInMo Survey Reveals 72% of Mobile Games Makers Adopting Hybrid Monetisation Model

  5 months ago News

  

  AdInMo, the most innovative and player-centric monetisation platform for mobile game developers, today (October 16th, 2024) published the results of its industry survey* to look at hybrid monetisation trends in free to play mobile games.  The study charts the continued growth [...]

• Axis & Gravite Announce Strategic Partnership to Elevate Programmatic Advertising Capabilities

  5 months ago News

  

  Axis, a global programmatic platform, is pleased to announce a strategic partnership with Gravite, a leading force in in-app ad monetisation. The aim of collaboration is to deliver superior performance and increased ad revenue for publishers while ensuring that advertisers [...]

• Cedara Launches Industry-Leading Compliance Tools to Address SBTI, GHG, & CSRD Reporting

  5 months ago News

  

  Cedara, the Carbon Intelligence Platform, has launched cutting-edge compliance tools aimed at helping media businesses streamline both regulatory and media measurement requirements, all within a unified platform. With the Corporate Sustainability Reporting Directive (CSRD) set to take effect for thousands [...]

• Reddit introduces AI ad features; Channel 4 revamps platform

  5 months ago News

  

  In today's Digest: Reddit introduces AI ad features; Channel 4 revamps platform; Zeta Global to buy LiveIntent Reddit, a popular social media platform known for its engaged user base, has introduced new advertising features that are set to revolutionise the digital [...]

• Taboola Introduces Abby, an Industry-First Generative AI Assistant

  5 months ago News

  

  Taboola, a global leader in powering recommendations for the open web, today (October 15th, 2024) announced the introduction of Abby, an industry-first Generative AI technology that advertisers can use to start and manage campaigns, even without being an expert in [...]

• BidsCube Unveils Comprehensive White-Label Solutions

  5 months ago News

  

  BidsCube, a pioneer in programmatic advertising technology, is thrilled to announce its transformation to a comprehensive ad technology solutions provider. This strategic shift enables BidsCube to concentrate on developing advanced programmatic platforms that simplify the process for clients to launch [...]

• MGID Expands Senior Leadership Team with New Global Hires

  5 months ago News

  

  Global advertising platform MGID today (October 15th, 2024) announced the appointment of Alex Distadio as regional head of publisher acquisition, Americas, and Ela Krief as global head of account management. The new strategic hires support MGID’s mission to ensure sustainable [...]

• Pentaleap & Placements.io Partner to Unlock Retail Media Growth with Centralised Ad Operations 

  5 months ago News

  

  Pentaleap Inc., a leader in retail media technology, is proud to announce a strategic partnership with Placements.io, the premier operations, revenue, and billing management platform for retail media networks. This partnership aims to provide retailers with an advanced, fully integrated [...]

• 49% of Domains are Classified as High-Risk According to New PIQ Intelligence

  5 months ago News

  

  Picnic, the leading quality media platform, has released alarming findings from its latest Media Quality Report using proprietary PIQ (Picnic Inventory Quality) intelligence. The report reveals that 49% of online domains are classified as high-risk. These high-risk sites are characterised [...]

• Digest: Meta ordered to limit data collection; The Guardian launches The Filter

  5 months ago News

  

  Today’s news: Meta vs Germany; Guardian moves into affiliate advertising; 'China's Instagram' soaring In a multi-year antitrust challenge in Germany, Meta has been ordered by the Bundeskartellamt to limit data collection and linking to user accounts without consent. This decision comes [...]