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ByteDance Acquire VR Headset Maker Pico; Ryd Receive €10m Investment from BP Ventures
In today's ExchangeWire news digest: ByteDance are set to acquire Chinese VR headset maker Pico; German in-car payments system provider Ryd receive a €10m investment from BP Ventures; and the team behind subscription-based social network Cocoon are bought by Substack. ByteDance [...]
Smart integrates with Oracle Contextual Intelligence to strengthen publishers' & advertisers' brand safety
Smart, the leading independent Ad tech platform, today announced its integration with Oracle Contextual Intelligence (formerly Grapeshot). The solution providing real time content review and prebid classification is now fully available within Smart’s platform, to help allow advertisers, agencies, and [...]
Impact Opens Office In Denmark With Experienced Agency Director Announced
The leading partnership management platform, Impact, founded in the US in 2008, has announced the opening of an office in Copenhagen, Denmark, amid the continued expansion of its EMEA team and rapid growth of the global partnerships technology company. [...]
IAS Study Shows Ad Context Increases Memorability Up to 40%
Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released The Context Effect, the company’s latest biometric research on the importance of context in advertising. Conducted with IAS and Neuro-Insight, a neuromarketing and neuroanalytics company, this [...]
Apple is Building Higher Walls – Will They Succeed?
In this exclusive article for ExchangeWire ahead of ATS London 2021, Jonathan Harrop, VP of global marketing and communications, AdColony, hones in on Apple's latest pivot to content curation and "discovery", and where this lifestyle focus puts it among its [...]
Apollo Funds Complete Acquisition of Yahoo
Apollo Global Management, Inc. (NYSE: APO) (together with its consolidated subsidiaries, “Apollo”) today (6 September) announced that funds managed by its affiliates (the “Apollo Funds”) have completed the acquisition of Yahoo - formerly Verizon Media - one of the world’s [...]
Ogury appoints Fabien Magalon as Chief Publisher Sales Officer
Ogury, the Personified Advertising company, is announcing the appointment of Fabien Magalon as chief publisher sales officer. In his role, Fabien will be responsible for setting the global supply strategy, leading Ogury’s international publishing team, and influencing publisher’s product development. “The [...]
Australia Mulls New Digital Wallets Regulation; Axel Springer Buy Politico
In today's ExchangeWire news digest: Australia consider tighter regulations for digital payment systems; Politico are purchased by Axel Springer; and Dukaan raised USD $11m. Australia mull new digital payments law The government of Australia are contemplating new laws to increase the regulation [...]
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