Latest Stories

• StackAdapt et Adsquare répondent au défi de l’attribution du numérique vers le physique avec une nouvelle solution de mesure de la fréquentation intégrée à la plateforme 

  5 months ago News

  

  StackAdapt, la plateforme de publicité programmatique multicanal a annoncé un partenariat de qualité avec Adsquare, un des leaders mondiaux des solutions d’intelligence géographique.  Cette collaboration a donné naissance à une solution d’attribution de la fréquentation StackAdapt entièrement intégrée, alimentée par Adsquare, [...]

• Fubo Launches New CTV Ad Format; Roku Enters UK Retail Media Partnership; Meta’s Latest EU Compliance Updates   

  5 months ago News

  

  Today’s news: Fubo Launches New CTV Ad Format; Roku Enters UK Retail Media Partnership; Meta’s Latest EU Compliance Updates  Leading sports streaming platform Fubo has launched a new CTV ad format for branded video content – The Triple Play – bringing [...]

• StackAdapt & Adsquare Address the Digital-to-Physical Attribution Challenge with New In-Platform Footfall Solution

  5 months ago News

  

  StackAdapt, a multi-channel programmatic advertising platform, has announced an enhanced partnership with Adsquare, a global leader in location intelligence-driven solutions.  This collaboration introduces the fully integrated StackAdapt Footfall Attribution solution, powered by Adsquare, which enables advertisers worldwide to better understand customer [...]

• Greenbids Announces Michael Hanbury-Williams as New UK MD

  5 months ago News

  

  Greenbids, a pioneer in AI-powered media quality optimisation solutions, announces the appointment of Michael Hanbury-Williams as UK managing director. Hanbury-Williams will lead Greenbids’ expansion into the UK, establishing the company as a leader in delivering better media quality by enhancing [...]

• Purple Goat’s Martyn Sibley on Improving Disability Representation in Advertising 

  5 months ago Podcast

  

  In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Martyn Sibley, founder and CEO of Purple Goat, the disability-led and disability-focused marketing agency. With the 2024 Paris Paralympics having just come to a close, we discuss [...]

• What Google’s Trial Means for Ad Tech

  5 months ago News

  

  As the ‘trial of the century’ approaches, what impact could Google vs the US Department of Justice have on the ad tech industry? In recent years, Google has faced mounting scrutiny over its alleged anticompetitive practices. This is now coming to [...]

• CMA Objects to Google’s Ad Tech Practices; TikTok Renews NFL Partnership; YouTube Introduces New Deepfake Detection Tools 

  5 months ago News

  

  Today’s news: CMA Objects to Google’s Ad Tech Practices; TikTok Renews NFL Partnership; YouTube Introduces New Deepfake Detection Tools  With Google’s ad stack trial against the DOJ in the US beginning later today, all industry attention is fixed on how it [...]

• The GoodNet Announces Promotion of Charlotte Liddell to Director of Commercial - Founding Partner

  5 months ago News

  

  The GoodNet – the ethical intelligence company dedicated to delivering ad performance and ESG results, is proud to announce the promotion of Charlotte Liddell to director of commercial - founding partner. Charlotte, the first employee of The GoodNet, has played [...]

• Opti Digital's Olly Aulakh on Global Ad Tech Growth, Yelp vs Google and the Non-Cookieless Future 

  5 months ago Podcast

  

  On this week's MadTech Podcast episode, ExchangeWire COO Lindsay Rowntree is joined by research lead Mat Broughton and Olly Aulakh, CRO at Opti Digital to discuss the latest in media, marketing and tech.   They look at the predicted growth of global [...]

• The Stack: X’s Launches and Losses; Latest Legal Matters in Ad Tech  

  5 months ago News

  

  This week on The Stack: X’s Launches and Losses; Latest Legal Matters in Ad Tech; Today’s MadTech Daily episode  X has dominated headlines again, first for having been blocked in Brazil by the country’s Supreme Court, following Musk’s refusal to comply [...]