Latest Stories

• The Stack: X’s Launches and Losses; Latest Legal Matters in Ad Tech  

  5 months ago News

  

  This week on The Stack: X’s Launches and Losses; Latest Legal Matters in Ad Tech; Today’s MadTech Daily episode  X has dominated headlines again, first for having been blocked in Brazil by the country’s Supreme Court, following Musk’s refusal to comply [...]

• OpenX Promotes Matt Sattel to Chief Revenue Officer

  5 months ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (September 5th, 2024) announced the promotion of Matt Sattel to chief revenue officer. In this new role, Sattel will continue to lead the buyer development team while adding [...]

• Audigent & Onetag Redefining Programmatic

  5 months ago News

  

  Leading data activation, curation, and identity platform Audigent, today (September 5th, 2024) announces a global integration with AI-powered curation platform Onetag, to combine real-time data, insights, and AI-powered programmatic media curation capabilities.  By integrating Onetag’s Smart Curation technology into its own [...]

• From Rumour to Reality: Oasis Tour News Dominates Reader Interest

  5 months ago News

  

  There have been whispers about a reconciliation for some time, but the official announcement of an Oasis reunion tour last Tuesday saw a huge surge in interest among the British public. Readership trend data from Taboola reveals that Oasis was [...]

• Gaming: The Media Industry’s £144bn Sleeping Giant   

  5 months ago News

  

  In this contributed article, Michael Clingham, account director and Oliver Wong, account manager at Spark Foundry UK discuss the untapped opportunities for marketers laden within the video games sector, and how brands are taking advantage of this cultural juggernaut today. Gaming [...]

• Pixalate's Q2 2024 Global Open Programmatic Ad Fraud (IVT) Benchmarks for CTV, Mobile Apps, & Web

  5 months ago News

  

  Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Q2 2024 Global Ad Fraud and Invalid Traffic (IVT) Benchmark Reports, analysing the invalid traffic (IVT, including ad fraud) rates for open programmatic advertising in Q2 2024. Pixalate [...]

• Zeotap Partners with ID5 to Amplify Audience Addressability to Overcome Signal Loss

  5 months ago News

  

  Zeotap, the leading CDP and Data Solutions Provider, has launched a partnership with ID5, leading identity provider in the digital advertising industry. With Safari, Mozilla, and other browsers already operating without third-party cookies, and Google’s recent decision to allow users to [...]

• AdPlayer.Pro publica los resultados del segundo trimestre de 2024: funciones de header bidding mejoradas & targeting avanzado

  5 months ago News

  

  AdPlayer.Pro, un proveedor global de tecnologías SaaS de publicidad en vídeo, ha publicado su informe del segundo trimestre de 2024, en el que destaca importantes avances en las capacidades de su plataforma desde abril hasta junio de 2024. En particular, algunos [...]

• AdPlayer.Pro Releases Q2 2024 Results: Enhanced Header Bidding Features & Advanced Targeting

  5 months ago News

  

  AdPlayer.Pro, a global provider of advanced SaaS video advertising technology, has released its Q2 2024 report, highlighting significant advancements in its platform's capabilities from April to June 2024. Notably, some of the key developments included the introduction of enhanced header bidding [...]

• X Launches CTV App; Snapchat Adds New Ad Placements; Amazon’s AI Shopping Assistant Arrives to UK 

  5 months ago News

  

  Today’s news: X Launches CTV App; Snapchat Adds New Ad Placements; Amazon’s AI Shopping Assistant Arrives to UK  In a post on Tuesday, X announced that a beta version of its CTV app is now available on several app stores. The [...]