Latest Stories

• tmwi works on creative and highly targeted campaign for The Royal Mint

  4 years ago News

  

  Award-winning marketing agency, tmwi, has recently supported a rebrand for The Royal Mint, which included the alignment of advanced audience targeting strategies with high-impact, personalised creative. The Royal Mint produces coins for the United Kingdom. It is wholly owned by Her [...]

• System1 to go public via SPAC; Smart acquires DynAdmic

  4 years ago News

  

  In today's daily news digest from ExchangeWire: System1 to go public via SPAC; Smart acquires DynAdmic; and Dream Games raises USD$155m (£122m). System1 to go public via SPAC Omnichannel customer acquisition platform System1 has announced that it will go public on the [...]

• Smart Acquires Cookie-Free CTV and Video Advertising Platform DynAdmic

  4 years ago News

  

  Smart AdServer, the leading independent ad monetisation platform, today announces its acquisition of DynAdmic, the integrated video advertising marketplace, and accelerates its growth in CTV and media services. DynAdmic's technology and operations will be integrated within Smart's offering to provide [...]

• Seedtag Lowers Video Skip Rate By 85% With Extra Blend Effect

  4 years ago News

  

  Seedtag, a leader in contextual advertising in EMEA and LATAM, has today announced that it has implemented an Extra Blend effect for its branded video advertising solutions in order to maximise the integration of contextual ads into content. This functionality allows [...]

• Taboola Begins Trading on Nasdaq Under Symbol “TBLA”

  4 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced it has become a publicly listed company trading on Nasdaq under the new ticker symbol “TBLA.” Taboola joins Nasdaq at [...]

• Merkle Promotes Niyi Duro-Emanuel to SVP UK Strategy Team Lead

  4 years ago News

  

  Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has promoted Niyi Duro-Emanuel to the newly created role of practice lead of the UK Strategy team to drive client progress and transformation. In this new role, [...]

• Eyeota Launches ID Agnostic Resolution Eyeota Translate

  4 years ago News

  

  Eyeota, the leading data partner to global enterprises, today launched its new agnostic identity solution for creating global data interoperability and increased digital reach and activation, Eyeota Translate. As a provider of global data solutions, Eyeota has always operated [...]

• Group Black Launches with USD$75m Backing; Amazon Demanding Warrants from Partners

  4 years ago News

  

  In today's daily news digest from ExchangeWire: Group Black launches with USD$75m (£54m) backing; Amazon demanding warrants from partners; and Retina raises USD$8m (£5.8m). Group Black launches with USD$75m (£54m) backing Group Black Inc., a collective of media companies with the shared [...]

• Google Delays Third-Party Cookie Deprecation: Industry Reaction

  4 years ago News

  

  Following last week's announcement from Google that it will delay the final phasing out of the third-party cookie on its Chrome browser to late 2023, ExchangeWire speaks to professionals across the ad tech ecosystem for their initial reaction on the [...]

• Inskin Media Hires Anna Forbes as Chief Operating Officer

  4 years ago News

  

  Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made another key appointment as it continues its global expansion, with Anna Forbes appointed as Chief Operating Officer. Anna will be responsible for the smooth running of the business [...]