Latest Stories

• Can Sports Streaming Knock Out Linear TV?

  5 months ago News

  

  Linear television has been on the decline for quite some time now. Despite viewers and advertisers alike gradually turning more and more of their attention and ad spend towards connected TV (CTV), sports was the bastion which had managed to [...]

• Google Objects to DOJ Trial Witness List; Chick-fil-A Plans Streaming Service; Warner Bros Discovery Extends CTV Targeting Tools 

  5 months ago News

  

  On today’s news digest: Google Objects to DOJ Trial Witness List; Chick-fil-A Plans Streaming Service; Warner Bros Discovery Extends CTV Targeting Tools  As we await Google’s upcoming trial with the DOJ on 9th September, the tech titan has announced objections to [...]

• Pearl & Dean’s Clare Turner on Netflix’s Dominance, Fox Nearing Super Bowl Ad Sellout and Growth in the UK Media Market

  6 months ago Podcast

  

  In this MadTech Podcast episode, ExchangeWire Head of Content is joined by CEO Rachel Smith and Clare Turner, Chief Commercial Officer at Pearl & Dean to discuss the latest in media and marketing with a focus on streaming and cinema.  They [...]

• The Stack: Latest Ad Tech Partnerships; Bad News for Streaming Giants 

  6 months ago News

  

  This week on The Stack: Latest Ad Tech Partnerships; Bad News for Streaming Giants; Today’s MadTech Daily episode  This week, Netflix tightened its ties with the ad tech industry. It announced new partnerships with Snowflake, LiveRamp and Infosum with the goal [...]

• How Do We Ensure The Future Of Digital News Funding?

  6 months ago News

  

  In light of recent revelations around the funding of digital news content, alongside yet more damaging industry stories on brand safety, ExchangeWire research lead Mat Broughton discusses what more can be done to fund impartial trusted news content in this [...]

• Chrome Data Collection Lawsuit Revived; OpenAI Strikes Deal with Condé Nast; YouTube Expands Shopify Partnership 

  6 months ago News

  

  On today’s news digest: Chrome Data Collection Lawsuit Revived; OpenAI Strikes Deal with Condé Nast; YouTube Expands Shopify Partnership  Google is navigating stormy seas at the moment. It was dealt a significant blow a couple of weeks ago, when US District [...]

• OpenX Expands ConteX Marketplace™ Capabilities

  6 months ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (August 21st, 2024) announced an expansion of ConteX, an OpenX marketplace that allows advertisers to deliver their ads across privacy-compliant, contextually relevant content, quickly and at scale. Building on [...]

• Mindshare & Teads Drive Innovation with King Living’s First CTV Campaign in Singapore

  6 months ago News

  

  Teads in partnership with Mindshare, announced today (August 21st, 2024) the resounding success of its groundbreaking Connected TV (CTV) campaign for King Living, Australia's premium furniture brand.  Aimed to connect with a high-end home retail audience to raise awareness of King [...]

• Nexxen’s Exclusive Automatic Content Recognition Data is Now Available on The Trade Desk

  6 months ago News

  

  Nexxen, a global, flexible, advertising technology platform with deep expertise in data and advanced TV, today (August 21st, 2024) announced a strategic data partnership with The Trade Desk. Providing The Trade Desk’s advertisers access to automatic content recognition (“ACR”) data [...]

• Illuma’s AI-Powered Contextual Tools Now Available Through Amazon Publisher Services’ Connections Marketplace

  6 months ago News

  

  Online publishers can now easily activate Illuma’s suite of contextual-AI solutions through Amazon Publisher Services’ (APS) Connections Marketplace, providing access to market-leading content classification and publisher monetisation tools in a few simple steps.Illuma’s privacy-centric AI technology is used by publishers [...]