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ExchangeWire on the Rise and Fall of Oracle’s Ad Business, Prime Video’s Partnership with Odeon and Copilot’s New Payment Plan for Publishers
On this ExchangeWire team episode of the MadTech Podcast, COO Lindsay Rowntree is joined by CEO Rachel Smith and Research Lead Mat Broughton to discuss the latest in media, marketing and ad tech. They examine the rise and fall of Oracle’s [...]
GumGum Introduces The GumGum Platform™ & Mindset Graph™, Ushering in a New Era of Digital Advertising
GumGum, the contextual-first technology leader transforming digital advertising, announced the launch of the GumGum Platform, a flagship solution that unifies its three main product lines: GumGum Contextual, GumGum Attention, and GumGum Creative. The company has also announced the launch of a [...]
Pixalate Reveals Top 10 Connected TV (CTV) Ad Fraud Types in August 2024
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, released the Top 10 Connected TV (CTV) Ad Fraud Types in August 2024 for Amazon Fire TV, Roku, Apple TV, and Samsung Smart [...]
The Stack: Latest Legal Moves in Ad Tech; Microsoft Takes On Google with New AI Features
This week on The Stack: Latest Legal Moves in Ad Tech; Microsoft Takes On Google with New AI Features; Today’s MadTech Daily Legal affairs are certainly active in ad tech at the moment. Epic Games threw antitrust accusations at both Google [...]
Technology Investment Set to Surge in UK -Lotame/Cint Report Reveals
Lotame, the global technology company that makes customer data smarter, faster, and easier to use for digital marketers, released findings from ‘The State of Data Collaboration: A Global Perspective’, a report on marketer and agency data challenges and the solutions [...]
Taboola Data Reveals; Benefits Top of the Agenda for Brits in September
Taboola, powers recommendations for the open web, helping people discover things they may like. The Department for Work and Pensions (DWP) was the most read-about topic across Taboola’s network of UK publishers last month, attracting 18 million page views. A surge [...]
Invibes Advertising refuerza su equipo directivo en España
Tras el anuncio de la expansión de Invibes en nuevos mercados clave en 2024: Estados Unidos, Singapur, y su inminente entrada en México, la tecnológica publicitaria refuerza así su oferta entre mercados con el objetivo de seguir atrayendo a clientes [...]
Invibes Advertising Strengthens its Management Team in Spain
Following Invibes' announcement of its expansion into key markets in 2024, including the United States, Singapore, and the upcoming entry into Mexico, the advertising technology company is strengthening its cross-market offering to continue attracting international clients. In Spain, CEO Jorge Palacios has announced the [...]
Prime Video’s Ad Launch: A new era for commercial TV?
In this opinion piece, Harry Packshaw, Head of AV at Havas Media Network, examines whether Prime Video's ad launch is leading to a new era for commercial TV. Are we seeing the beginning of the end for traditional broadcasters? In [...]
Displayce & JCDecaux Launch Exclusively ‘Airport Live Triggering’
Displayce, the leading European platform for programmatic buying in digital out-of-home communication, unveils “Airport Live Triggering” in partnership with JCDecaux, the world’s number one in outdoor advertising. This new feature, exclusive to the Displayce DSP, enables self-service, real-time activation of [...]
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