Latest Stories

• Samba TV Announces Partnership with PubMatic to Deliver TV Audience Targeting Capability in Omniscreen Programmatic Advertising Supply Partnership Will Serve Programmatic Advertisers Across Four of Europe’s Largest Advertising Markets

  4 years ago News

  

  Samba TV, a leading global provider of omniscreen advertising and analytics, today announced a multi market partnership with PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising. Samba TV’s extensive first-party Connected TV data will be [...]

• IRIS.TV Announces $18m Series B Funding Round Led by Intel Capital

  4 years ago News

  

  IRIS.TV, the leading video data platform, today announced the completion of an $18m Series B funding round. Intel Capital, a division of Intel Corporation, led the round, with participation from investors including WISE Ventures, Quest Venture Partners, and Mirae Asset [...]

• LinkedIn Build a Clubhouse Rival; TikTok Make Personalised Ads Compulsory

  4 years ago News

  

  In today's ExchangeWire news digest: LinkedIn confirm plans to build an audio-only social feature into their platform; TikTok announce that users will be unable to opt-out of receiving personalised ads from mid-April; and deal-making and impression generation on advanced TV [...]

• The MadTech Podcast Special: The Emergence of Private Gardens - Why are They Important and What Value do They Add?

  4 years ago Podcast

  

  Our fifth edition of The MadTech Podcast Special explores the emergence and power of the 'private garden', a data model which involves focusing on logged-in users to gain the ability to offer more relevant audience segments to buyers. In this episode, [...]

• The Japan & APAC Cookieless Future: Q&A with Alfonso Asensio, Oracle

  4 years ago News

  

  Following the detailed discussions at the recent MadTech Japan event, ExchangeWire speaks to Alfonso Asensio, Regional Director - Japan, Oracle Advertising, to discuss alternative forms of marketing and the role of technology providers in JAPAC markets as we enter the [...]

• BVOD, Data & the Role of Agencies: Q&A with Jonathan Harrison, the7stars

  4 years ago News

  

  Following their recent partnership with TSB and Channel4, the7stars' Digital Strategy and Innovation Lead Jonathan Harrison spoke to ExchangeWire on unrealised opportunities in CTV and BVOD advertising, and the role agencies are set to play in the privacy-first era. What is [...]

• Impact Acquires Affluent to Power Agency Managed Partnership Programmes at Scale

  4 years ago News

  

  Impact, the global leader in partnership automation, today announced the acquisition of Affluent, the leading analytics and automation platform designed to help agencies manage partnership programmes for brands at scale. This acquisition, the second for Impact in 2021, furthers Impact’s [...]

• Talon Initiates Digital OOH Trading Reset

  4 years ago News

  

  Talon is optimising its approach to Digital Out of Home (OOH) trading, putting audience at the heart of the mechanics of delivering audience, price and value. The new approach will allow clients to more easily assess the value of Digital [...]

• Adsquare und OS Data Solutions schließen Kooperation über 1st Party Daten

  4 years ago News

  

  Adsquare und OS Data Solutions (OS DS) geben ihre gemeinsame Partnerschaft für die Vermarktung von datenschutzkonformen Konsumentendaten bekannt und bieten gemeinsame Produkte an. Werbekunden stehen ab sofort reichweitenstarke Daten für eine effektive Zielgruppenansprache zur Verfügung. OS DS, das 2019 gegründete Joint [...]

• Apple Begin Blocking Apps that Fall Foul of ATT; Spotify Acquire Betty Labs

  4 years ago News

  

  In today's ExchangeWire news digest: Apple have begun rejecting apps who don't comply with their new ATT privacy framework; Spotify acquire Betty Labs, the tech company behind live audio app Locker Room; and ViacomCBS put $3bn worth of shares up [...]