Latest Stories

• User Privacy, Bigger Scale, Better Relevance? The Cookieless Future Looks Bright

  4 years ago News

  

  In this article written exclusively for ExchangeWire, Ricardo Honing, global client lead at Dentsu, details how AI-powered contextual advertising solutions can be used as an effective replacement for third-party cookies. How to solve the cookie conundrum? Many in the advertising industry [...]

• Colorado Mulls New Data Privacy Bill; Publicis Groupe Acquire Balance Internet

  4 years ago News

  

  In today's ExchangeWire news digest: Colorado becomes the latest US state to introduce a new data privacy bill; Publicis Groupe acquire Balance Internet; and Magna forecast that the US ad market will recover more quickly than previously expected.   Colorado considers new [...]

• The ExchangeWire Team on GroupM Advertising Forecast; Facebook; and RTÉ Audio Tools

  4 years ago Podcast

  

  On this week’s episode of the MadTech Podcast, ExchangeWire's Mat Broughton; Ciaran O'Kane; Lindsay Rowntree; Anne-Marie Sheedy; and Rachel Smith, discuss the latest news in ad tech and martech. Together, they cover: - WPP’s media investment division GroupM have revised their forecast [...]

• InMobi Contemplating USD$1bn IPO; 6sense Raises USD$125m

  4 years ago News

  

  In today's ExchangeWire News Digest: InMobi contemplating USD$1bn (£726m) IPO; 6sense raises USD$125m (£90.8m); and data integration provider Striim secures USD$50m (£36m) in Series C funding. InMobi contemplating USD$1bn (£726m) IPO Executives at Bengaluru-based mobile advertising platform InMobi are contemplating an IPO [...]

• New Innovations Drive Growth for PubMatic’s Omnichannel Wrapper Solution

  4 years ago News

  

  PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced major enhancements to its omnichannel header bidding wrapper, OpenWrap, bringing greater flexibility and control to publishers. With sophisticated customisation capabilities, OpenWrap, a leading, Prebid-based wrapper [...]

• DoubleVerify Appoints Two Senior Hires to Accelerate Strategic Growth Across EMEA

  4 years ago News

  

  DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, has today announced the appointment of two Regional Vice Presidents in the Europe, Middle East and Africa (EMEA) region: Nick Reid as Regional Vice President for Northern [...]

• DoubleVerify Unveils Expanded Brand Safety & Brand Suitability Integration with Facebook

  4 years ago News

  

  DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, has announced an expanded brand safety and suitability integration with Facebook, extending verification to new premium inventory channels such as Facebook In-Stream Reserve, while providing new tools [...]

• Google Begins FLoC Testing; IAB Releases Buy-Side Tech Specs for Comment

  4 years ago News

  

  In today’s ExchangeWire news digest: Google begins FLoC testing; IAB releases buy-side tech specs for comment; and GroundTruth acquires Addy. Google begins FLoC testing Google has announced that its third-party cookie alternative for the Chrome browser, Federated Learning of Cohorts (FLoC), has [...]

• Eskimi and Anzu Partner to Offer Programmatic, Blended In-Game Advertising to Brands Across the World

  4 years ago News

  

  Anzu.io, the world’s most advanced in-game advertising platform, announced today a partnership with Eskimi, a full-stack programmatic and data platform, to increase opportunities for brands to access the exploding gaming market via in-game advertising. The gaming audience has reached over [...]

• Inskin Media Partners with Lumen Research to Offer Predictive Attention Estimates

  4 years ago News

  

  Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has been working with Lumen Research to generate objective attention estimates for its formats, in order to provide advertisers with accurate and predictive data about campaign performance. Inskin formats deliver [...]