Latest Stories

• ID5 Raise $6m in Series A Funding

  4 years ago News

  

  ID5, the leading independent identity solution provider, announces a “series A” funding round of USD $6m (£4.4m). Alliance Entreprendre and Progress Ventures join existing lead investor 360 Capital Partners to support ID5 in growing its privacy-first identification service for the [...]

• News Corp Acquire Investor's Business Daily; TripleLift Sell Majority Stake to Vista

  4 years ago News

  

  In today's ExchangeWire news digest: News Corp purchase Investor's Business Daily for USD $275m; TripleLift sell a majority stake to Vista Equity Partners; and the LA Times take out a USD $10m loan after losing over USD $50m in revenue [...]

• Primis Announces Expansion of Its Net15 Payment Initiative

  4 years ago News

  

  Primis (a part of Universal McCann and Interpublic Group), the leading video discovery platform for global publishers today announced that it is committed to extending its Net15 payment initiative through the end of 2021. The program was designed to provide [...]

• RTÉ Launch New Ad Research Tools; Jam3 and MediaMonks Set to Merge

  4 years ago News

  

  In today's news digest: Irish broadcast giant RTÉ launch two new research tools for advertisers; Canada-based design and experience agency Jam3 have entered a conditional deal to merge with S4 Capital's MediaMonks; and Bloomberg Quicktake has seen viewer numbers thrive [...]

• Coupang Go Public in the US; Microsoft in Talks Over $10bn Discord Acquisition

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Coupang, "the Amazon of South Korea", go public in the US; Microsoft are reportedly contemplating buying Discord for USD $10bn; [...]

• VlogBox Enters the Top 3 Publishers List on Roku

  4 years ago News

  

  VlogBox, a global CTV app development and ad monetisation platform, has taken the 3rd place in the general CTV apps category according to the number of channels on Roku, a leading streaming video platform. The VlogBox team has recently undertaken a [...]

• AdColony's Ben Holmes on Nuverse, Mobile Gaming Trends in India, and FLoC vs GDPR

  4 years ago Podcast

  

  On this week’s episode of the MadTech Podcast, Ben Holmes, VP of programmatic and performance demand at AdColony, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. Together, they discuss:   - ByteDance are investing [...]

• Hivestack and Bombora Bring B2B Intent Measurement to Programmatic DOOH Marketing Worldwide

  4 years ago News

  

  Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, has partnered with Bombora, the market leader in the B2B intent data space, to drive innovation in measurement for programmatic DOOH. The collaboration enables marketers that use the [...]

• 67% of UK Digital Media Buyers Think CTV is More Effective Than Linear TV

  4 years ago News

  

  More than two-thirds (67%) of UK advertising professionals think connected TV (CTV) is a more effective ad channel than linear TV.  That’s according to new research released today by leading ad platform Unruly, which also revealed that 100% of media agencies and 77% of brands plan to invest more in CTV over the next 12 months. The new study by Unruly - a company that [...]

• Roku Launch an Advertising Brand Studio; Digital Turbine Acquire Fyber

  4 years ago News

  

  In today's ExchangeWire news digest: US-based streaming service Roku have announced plans for their own advertising brand studio; mobile ad tech firm Digital Turbine acquire Fyber; and News Corp sign a 3-year contract with Facebook's News scheme.   Roku launch an advertising [...]