Latest Stories

• US AGs Update Google Antitrust Suit; ByteDance Expands to "Neutral" Singapore

  4 years ago News

  

  In today's ExchangeWire news digest: a group of 15 US attorneys general have updated their antitrust lawsuit against Google to extend their claims to the Privacy Sandbox; ByteDance expands to Singapore as Chinese companies move to the "neutral city" to [...]

• Disney to Dethrone Netflix by 2024; Wikipedia to Charge Big Tech for Content

  4 years ago News

  

  In today's ExchangeWire news digest: analysts predict that Disney will become the world's biggest streaming company by 2024; the Wikimedia Foundation, have launched a new commercial product that will charge Big Tech for using Wikipedia content; and Australia records lower [...]

• DIDOMI Launches a TCF-Compliant Consent Management Solution for Connected TV

  4 years ago News

  

  Didomi is today announcing the expansion of its compliance solution to collect consent for connected TV (CTV), including over-the-top (OTT) and smart TV. The solution, which will allow publishers to fully comply with privacy regulation, is the first European CTV [...]

• Didomi is the First European Company to Offer a TCF-Compliant Consent Management Solution for Connected TV

  4 years ago News

  

  Didomi builds technology that allows organisations to place customer consent at the core of their strategy, and the most recent step in this journey is the expansion of its compliance solution to collect consent for connected TV (smart TV) and [...]

• IDFA, Anti-Competition, and the Refocusing of Ad Tech

  4 years ago News

  

  Shortly before Google sounded the death knell for the third-party cookie, Apple revealed that the long-mooted deprecation of its Identifier for Advertisers (IDFA) would take place in the Spring as part of an iOS 14 beta release. As part of the [...]

• Beemray Uses Xandr Curate to Deliver Advertisers Real-Time Brand Safe Contextual Targeting Data Across Xandr Traffic

  4 years ago News

  

  Xandr, AT&T’s advanced advertising company and Beemray, the future forward data platform that delivers the competitive edge with Signals and AI, has today announced the next evolution of their partnership. Beemray will be using Xandr’s latest addition to its platform [...]

• Primis Partners With USA Today For Content Syndication

  4 years ago News

  

  Video discovery platform Primis (a part of Universal McCann and Interpublic Group) has launched a partnership with USA Today (flagship publication of its owner, Gannett) to distribute its content across the Primis network. This partnership will allow Primis to add a [...]

• Hivestack Demonstrates Full Transparency in Data and Financial Controls for its Ad Server and SSP Platform Through SOC 1 and 2 Certifications

  4 years ago News

  

  Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, today announced it has achieved Service Organisation Control (SOC) 1 and 2 Type 1 compliance certifications for its Ad Server and Supply Side Platform (SSP). Hivestack is a full [...]

• China's CAID May Bypass Apple Privacy Changes; Google Lose Appeal Over Incognito Tracking

  4 years ago News

  

  In today's ExchangeWire news digest: China's big tech firms test CAID, a tool that will enable them to skirt Apple's new privacy rules; Google have lost their appeal against a lawsuit alleging that their Chrome browser tracked individuals whilst using [...]

• New Channel Factory Survey Finds That 69% of Consumers Prefer to Buy from Brands Committed to Socially Conscious Causes

  4 years ago News

  

  A majority of consumers are highly influenced by a brand’s purpose and impacts consumers’ buying decisions and feelings about products, according to a study released by Channel Factory, the global brand suitability and ad performance platform for YouTube. The company [...]