Latest Stories

• "SneakyTerra" CTV Ad Fraud Scheme Revealed; Brave to Launch Search Engine

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: DoubleVerify uncover another CTV ad fraud scheme, dubbed "SneakyTerra"; privacy-centric internet browser Brave announce plans for their own search engine; [...]

• Adform’s ID Solution Successfully Increases Publisher Revenue

  4 years ago News

  

  Adform, the only global, independent and fully integrated advertising platform built for modern marketing, shares its latest identity successes with global publishers, following the recent privacy announcement from Google.   The introduction of Adform’s ID Solution is generating fantastic results, with early-adopter [...]

• Impact Joins Shopify Plus as One of Two Certified App Partners for Influencer and Affiliate Marketing

  4 years ago News

  

  Impact, the global leader in partnership automation, today announced it has been selected by Shopify Plus to be one of two inaugural Certified App Partners for influencer and affiliate marketing. With Impact’s Partnership Cloud, an integrated end-to-end solution for managing [...]

• ATS London 2021: Reframing The Future Of Our Industry

  4 years ago News

  

  Google said its long goodbye to third-party ad tech last week. In a typically ambiguous post, the company explained to the world that it would no longer use cross-site identifiers in its browser or across its ad tech stack. All [...]

• FirstPartyCapital's Rich Ashton on Google’s ID ban, Brave, and Gaming TV Ad Spend

  4 years ago Podcast

  

  On this week’s episode of the MadTech Podcast, Rich Ashton, managing partner at FirstPartyCapital, joins ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane to discuss the latest news in ad tech and martech.   Together, they discuss:   - Google has dropped another privacy-related bombshell by [...]

• Teads Boosts Senior Team with Two New Group Directors

  4 years ago News

  

  Teads, the global media platform, today announces the appointment Heather Unsinger and Ben Eason who both join as group director in the US. Unsinger will be responsible for overseeing the growth of Teads strategic CPG and Auto clients, whereas Eason [...]

• GumGum Launches New OTT Video Ad Unit - Unlocking Previously Unavailable Video Inventory Across Streaming Environments

  4 years ago News

  

  GumGum, a global technology and media company specialising in contextual intelligence, today announced their In-Video product, which is the first scalable overlay ad placement for streaming video environments.   As one of the largest advertising platforms in the world, GumGum is expanding [...]

• Integral Ad Science Partners with Xandr to Offer Advertisers Stronger Contextual Capabilities

  4 years ago News

  

  Integral Ad Science (IAS), a global leader in digital ad verification, today announced that Xandr’s buying platform, Xandr Invest, now offers IAS’s contextual targeting and contextual avoidance capabilities across all programmatic buying. Available globally, advertisers using the Invest DSP can [...]

• KMTX Says “the Market Needs to Leverage Beyond Contextual” as it Enters the UK Programmatic Ads Market

  4 years ago News

  

  The fastest growing ad tech business in France, KMTX, has launched its semantic targeting approach to programmatic advertising in the UK with the appointment of Nathan Salter (pictured below) as country manager, UK. The solution has seen astronomical success in [...]

• Adverty Awarded TAG Brand Safety Certified Seal Validated by ABC Audit

  4 years ago News

  

  Adverty, the in-game and esports advertising specialists, have been awarded the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal after demonstrating its compliance with rigorous brand safety standards.  The verification, which is independently validated through an audit by ABC, demonstrates Adverty’s [...]